"50% of my advertising is wasted, I just wish I knew which half."
 -John Wanamaker
 In 1896, retailing a business magnate John Wanamaker made this statement. At that time there were only two main forms of media:print and word of mouth.
 Today, there are an infinite number of channels to reach potential customers. This statement is a timeless reminder for any business involved in marketing.
 Our goal at 50 Marketing is to analyze marketing expenditures and efforts to determine what is and what is not working. Then we focus on retaining and enhancing what is working while developing new strategies for what is not working.