Navigating C-suite objectives and marketing realities to drive success

The biggest pitfall that companies face today when hiring a new employee: expecting one hire to
change the entire marketing department.

Evidence for this is found in job descriptions posted online. Take a few moments on Indeed and read
through open marketing positions. The expectations communicated to potential applicants are
daunting and most likely scare away applicants due to feelings of inadequacy.

4 Step Guide to Hiring Internal Marketing Employees
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