Identifying the target customer first, so you can understand them and create marketing content that resonates with them.
Then you deliver it to them everywhere they are online. That ideal customer sees your message multiple times, as they move between electronic devices and from social media channels to websites to their inboxes.
A marketing strategy that focuses on one particular organization as its market. This highly-tactical strategy would create content specifically for target organizations. This approach calls for tight alignment between sales and marketing with account-specific messaging. Once aligned, marketing can attempt to reach all influencers and decision-makers across the organization with appropriate content. ABM focuses on high revenue targets and relationships rather than generic outreach that focuses on lead volume (“spray and pray”). It does not have to be 1:1 account outreach, but can be on a programmatic level.
ABM at Scale
Programmatic, SMM, Google Display ads at significantly lower costs to a specific ABM Audience.
Develop Buyers Profile of Company types
Develop Buyers Persona's
Develop list of clients
Segment Clients (demographics, firmographics, geography)
AI Applied to List to generate target audience
Campaigns Run to each target market on FB, LI, Google, Programmatic Display