5 Reasons to Work With a Marketing Agency

Whether you’re just starting your marketing journey, searching for new solutions, or already have ongoing marketing campaigns, it’s important to consider the best fit for continued growth for your company. You could choose to hire a marketing manager, or outsource to professionals to handle tasks your current marketing team can’t manage. 

An agency, however, may be the best partner to deliver the results you’re seeking.

1. Your marketing team will be assembled to provide just what you need.

As a full-service marketing agency, we provide a comprehensive range of features through a team of specialists dedicated to their segment of each project. 50 Marketing’s team is organized into expertise pods, including a strategy team, subject matter experts, and production technicians.

It can be difficult to depend on one employee to handle every aspect of marketing. Their job would include managing social media accounts (which takes design and copywriting), running advertisements, finding the right tools and technologies, monitoring analytics, optimizing the website, and more–you’d have to find a true unicorn for one person to effectively manage each of those moving parts.

An agency provides access to a team of professionals, fit to your goals, who have specialized skills, experience, and the tools to do the job. The potential for production and results increases significantly with a fully staffed and supplied marketing team.

2. Your marketing team will learn your business and deliver accurate and effective content.

As an agency, it’s our job to understand your niche, your brand, and the information that builds your service. We’ll ask questions, investigate, and research until we can produce content that aligns with your intent. You will be involved in the interactive development process to provide input and feedback as the project progresses. This process ensures alignment and successful project outcomes.

Moreover, 50 Marketing specifically has worked with numerous clients within the B2B and manufacturing sector and has personal backgrounds in Rust Belt industry. We’re not just marketing specialists separate from your world. We’ve dealt with the nuances, complexities, and dynamics of businesses like yours.

3. You’ll be able to stay focused on your high-level, core responsibilities.

Every day you’re facing the management of product development, customer service, facility operations, and the other crucial tasks that keep your business running. By hiring an agency, you can allow us to handle the large scale of responsibilities that come with marketing endeavors or hiring an internal team, including the effort for recruitment, training, supervision, and management. Major time savings!

4. Agencies come with flexibility and scalability.

Needs and expectations for a department like marketing change often. An agency can offer the flexibility you need to adapt to what is necessary at any given time–we can provide larger item support like website redesign, but scale back when you simply need platform upkeep.

With that flexibility comes a guarantee: You get what you pay for. You’ll invest in us based on project agreements or full-service offerings, and we’ll deliver the results you’re seeking.

5. Outsourcing your marketing team provides consistency, reliability and predictability.

You don’t have to wonder what level of skill and competency your new hire has–it’s all in the track record:

  • Over the past five years, 50 Marketing has had an average employee retention rate of over 95%.
  • Our team is proud to have received 22 national awards within the past five years for our work. We aim for measurable results and greatly value the feedback and requests for advice we regularly receive from corporate-level executives at the companies we serve.
  • 50 Marketing places heavy emphasis on building relationships with our clients. We get to know the business, but also the people who have built it. We support our clients through impactful digital transformations by maintaining open and honest communication. See our clients’ testimonials here.

If you’re interested in seeing if we’re a good fit to work with you, get in touch today.

References

Demographics of social media users and adoption in the United States. (2024, January 30). Pew Research Center: Internet, Science & Tech. https://www.pewresearch.org/internet/fact-sheet/social-media/

Devaney, E. (2020, May 20). 17 Website and UX Design Statistics That Make the Case for Smarter Web Design. HubsPot. https://blog.hubspot.com/marketing/compelling-stats-website-design-optimization-list

Dziak, E. (2023, August 18). B2B Target Audience & Target Market Ultimate Guide [2023]. B2B Digital Marketers. https://b2bdigitalmarketers.com/blog/b2b-target-audience/#B2C_vs_B2B_Target_Audience

Fay, O. (2024, January 5). Value of #1 position on Google – Positional Analysis Study [2023]. Poll the People. https://pollthepeople.app/the-value-of-google-result-positioning-3/

Sagefrog Marketing Group. (2021). 2021 B2B Marketing Mix Report. Sagefrog, 14th Edition.

Snyder, K., & Hilal, P. (2022, March 4). The changing face of B2B marketing. Think With Google. https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/the-changing-face-b2b-marketing/

Social selling: What is social selling & why is it important? | LinkedIn Sales Solutions. (n.d.). Social Selling: What Is Social Selling & Why Is It Important? | LinkedIn Sales Solutions. https://business.linkedin.com/sales-solutions/social-selling

Statista. (2024, January 11). Gen Z who would choose to shop mostly online vs. offline worldwide 2023, by category. https://www.statista.com/statistics/1395173/gen-z-shoppers-online-vs-instore-preference-by-category/

SuperOffice. (2023, December 1). Key customer experience statistics to know. https://www.superoffice.com/blog/customer-experience-statistics

User Experience (UX): the ultimate guide. (2023, June 21). Qualtrics. https://www.qualtrics.com/experience-management/customer/user-experience/

WebFX. (2023, March 13). Does content marketing increase sales. https://www.webfx.com/content-marketing/learn/does-content-marketing-increase-sales/

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