Manufacturing Website Solutions with 50 Marketing: An Overview

Website redesign and redevelopment projects are often delayed, held in low regard, and underinvested in by manufacturers and B2B service companies. As a marketing agency, it’s our job to demonstrate the opportunities and results that are possible for your business when you engage in a website transformation. 

Today, there are still plenty of manufacturing and B2B websites that are not much more than a brochure. The standard list of home, contact, and about landing pages; outdated products and services pages; stock images or vintage photographs that no longer reveal the company’s identity–these features aren’t just neutral to the business, they’re detracting from your potential. 

As we know, 67% of the buyer’s journey happens online. Understanding this process and the shift towards internet-based research reveals how critical it is to have an online presence. The buyer needs to be able to find you. 

When they find you, you want to make sure they stay. According to Contentsquare’s 2021 Digital Experience Benchmark, the average time spent on a webpage in the B2B industry is 1.37 minutes - and “75% of users judge a business’s credibility based on its website’s design” (Magnetize Studio). With such a short window for an impactful first impression, you need a fast-loading site, attractive design, and a clear offer and benefits. 

It’s also important to have a unified platform. The customer may find you through multiple channels: Google results, social media, a website, etc. You want to cut confusion and establish a cohesive brand identity. 

With all of this in mind, a modern manufacturer website framework should include, at a minimum, the following:

  1. Brand representation: Demonstrate who you are, what you do, how you do it, and why.
  2. Communication with all stakeholders: current and potential clients, current and prospective employees, vendors, and stockholders. 
  3. A complete buyer’s journey: Your website isn’t just a store. It should guide the customer through their entire online research journey.
  4. Tools for customer service: Help your visitors find information easily and reach you with questions.

All of these considerations can be a daunting task–but it’s what we specialize in.

What does a website transformation with 50 Marketing look like?

At 50 Marketing, it’s important to us that we eliminate as much wasted time and effort as possible while providing the results you want. These are the steps we’ll follow when you work with us: 

  1. A detailed discovery and planning process. A marketing strategist and website specialist will evaluate your current online presence, review your competition, and set specific and measurable goals for the short-term and long-term future. 
  2. The project begins with dedicated project management and contribution from a wide-reaching team of subject matter experts: Design fundamentals, including a brand refresh with style guides; analytics integration; content and copywriting; candid and key content development, including photo and video shoots; mobile and dark mode optimization; testing, proofing, and post-launch monitorization.
  3. A final focus on marketing expertise is integrated, through content and inbound marketing, lead generation, and intent framework campaigns. 

Recent innovation in B2B website development has created growth opportunities that separate early adopters from competition. With a comprehensive approach to business communication, early adopters have pushed their website beyond brochure status, accomplishing further communication, marketing objectives, lead generation, cost savings, and enhanced customer rapport.

Work with us today.

References

Fitzgerald, A. (2021, December 22). What Is the Average Time Spent On a Website? [+ How to Improve It]. HubSpot. https://blog.hubspot.com/marketing/chartbeat-website-engagement-data-nj

Magnetize Studio. (2023, March 8). 15 Essential web design statistics Every business owner should know. https://www.linkedin.com/pulse/15-essential-web-design-statistics-every-business-owner/

The complete guide to B2B website design. (2023, May 30). The Good. https://thegood.com/insights/b2b-website-design-best-practices/

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