50 Marketing utilizes a dynamic design and development process to quickly develop high quality designs that meet user requirements and client expectations.

Design Objectives:

Heuristic/Human
Centered Design

Is a user interface design process that focuses on usability goals, user characteristics, environment, tasks, and workflow in the design of an interface.

The goal of Heuristic/Human Centered Design is to produce products that have a high degree of usability.

Conversion
Optimization - AIDA

Getting the viewer to convert is all that matters. Growing your sales, increasing opportunities, growing your organization... 

at the end of the day, you need more conversions.

Click here to learn more

UX Design

User experience design (UX) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product.

User experience design encompasses traditional human-computer interaction design and extends it by addressing all aspects of a product or service as perceived by users.

UI Design

User interface design (UI) or user interface engineering is the design of user interfaces for machines and software with the focus on maximizing usability and the user experience.

The design process must balance technical functionality and visual elements to create a system that is not only operational but also usable and adaptable to changing user needs.

Design Process:

Iterative Design Process

A design methodology based on a
cyclic process of prototyping, testing, analyzing, and refining a product
or process. 

In iterative design, interaction with the designed system is used as a form of research for informing and evolving a project, as successive versions, or iterations of a design are implemented.

Agile Development Models

An adaptive process as the project is split into various models that are operated on over a period of time and then tested and evaluated.

An agile development process always starts by defining the users and documenting a vision statement on a scope of problems, opportunities, and values to be addressed.

Scrum Design Process

A framework for managing work
designed for development teams who break their work into actions,
timelines, and progress.

Scrum relies on a self-organizing, cross-functional team. The scrum team is self-organizing in that there is no overall team leader who decides which person will do which task or how a problem will be solved. Those are issues that are decided by the team as a whole.

Boiling all of these terms and ideas into a process that
we describe as "building sites backwards."

Design Outcomes:

Backwards Builds

50 Marketing starts with the story.

The narrative of the product, brand, or organization that must be told to each target market, buying persona, or user group.

Starting with the entire story usually leads to a design framework that resembles archaic waterfall models of project management.

By starting with small pieces of the narrative, the story elements are assembled and visual representation variations are created for each element and each buying persona.

Visual variations are included in feedback loops with the client and creative team to ensure consistent branding narrative integrity.

This continual feedback loop process allows for dynamic integration of end-user expectations, creative ideas, developmental constructs, and client expectations.

Once the "pieces" of the story are assembled, the entire team works to craft visual consistency across brand elements.  Once this is complete, the overall style and look of the entire site is created.

Websites

50_Marketing logo transparent-sm

Testimonials

HAMCO Chelsea Newscock

Chelsea Newsock

"It has truly been a pleasure for Lion Country Lodging to work with 50 Marketing for our website services. Both the quality of work, responsiveness to our requests and how fun they make everything has made this relationship exceed expectations. They have managed to take over the SEO, SEM, and website redesign services of all 6 websites we run, so it's been no small task, and they've improved each of our sites tremendously. Highly recommended!"

Jeremy Strombaugh

Jeremy Strombaugh

“After having many issues with a previous web designer, we moved over to 50 Marketing, and have seen what we were truly missing out on. They have been extremely professional, responsive, and refreshingly honest and upfront with what our expectations should be. I strongly recommend them!”

nate-mcnutt-wood-crest-point-hunting-preserve

Nate McNutt

“It was a fun and easy process working with such a knowledgeable team!”

Jerry Gaughan

Jerry Gaughan

“The staff at 50 Marketing are total professionals. They walked hand-in-hand with us through the entire process of creating a new website. Very professionally done and our website has quadrupled in visits.”

debbie barbarita

Debbie Barbarita

“The end result is a website that exceeds our expectations and will provide valued information about our past, present and future commitment to the tiniest of babies.”

Steve Cuden

Steve Cuden

“50 Marketing does top-notch work in designing good-looking, high-functioning websites.”

Paul Prevade

Paul Prevade

“50 Marketing is a true asset to our organization. Bill Woods has taken the time to understand our business and the results are above and beyond expectations.”

Patti Mennick

Patti Menick

“I transferred my website to 50 Marketing. My previous host could not make changes in a timely fashion. 50 Marketing listened, gave options and provided me with great service and innovations I didn’t think of. I would highly recommend them.”

Jeff Swartz, President, Ethic Advertising

Jeff Swartz

"My company, Ethic Advertising, has worked with 50 Marketing on a number of projects, and they have earned my complete trust in managing our digital needs. I appreciate their timeliness, professionalism, and the quality of service they provide. I would and do recommend them to anyone."

ryan young

Ryan Young

“I have seen a 42% increase in calls and floor traffic. Honestly, I cannot thank you enough.

Highly Satisfied!!!”

Celeste Hutchens

Celeste Hutchens

“The team was willing to go back and forth until we got it right and was very responsive to our needs.”

harvey '12 054

Timothy F. Harvey

“The process of developing the site to be tailored to the Foundation's hopes and desires was not only educational but just plain fun. We are so pleased with the outcome.”

julie dinges

Julie Dingers

“I'm extremely happy with our move to 50 Marketing and would highly recomment their services.”

Jeffrey Tobin

Jeffrey Tobin

"First, William listens carefully, THEN advises. Our expectations are always met in both time and quality. Confidence is high, and that is a rarity these days. It is a pleasure to work with an organization which serves rather than sells."

chris-wojcik

Chris Wojcik

“They took time to answer all my questions to my satisfaction. They went into great detail when they were explaining the process of building a website.”

roger-reeger-sqare-sem

Roger Reeger

“Every day we review the calls and in-home appointment requests that are generated by our cost-per-click campaign. 50 Marketing brings new customers to our door every day.”

greg-marshall

Greg Marshall

“50 Marketing designed a website and customized it for our business needs. We are very pleased with the site and have received many favorable comments on it.”

Ulysses-Drinks

Ulyssess Drinks

"Amazing job! 50 Marketing Advertising and Design Agency did a great job on my new website design."

Orlando Villella

Orlando Villella

"They are fast, accurate, knowledgeable, and easy to work with."

sunny desai

Sunny Desai

"50 Marketing was absolutely delightful to work with! From the first consultation all the way until the go-live, they were extremely professional and provided the best quality of work. I highly recommend any business looking for a website design to use their services!"

Experience you can trust

Clients in 28 States

With Clients in 28 states and counting, 50 Marketing provides marketing, advertising, and digital services that are successful across geographies, industry types, and markets.  Learn how 50 Marketing can help you grow.
Are you ready to GROW YOUR BUSINESS?

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