Is a user interface design process that focuses on usability goals, user characteristics, environment, tasks, and workflow in the design of an interface.
The goal of Heuristic/Human Centered Design is to produce products that have a high degree of usability.
Optimization - AIDA
Getting the viewer to convert is all that matters. Growing your sales, increasing opportunities, growing your organization...
User experience design (UX) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product.
User experience design encompasses traditional human-computer interaction design and extends it by addressing all aspects of a product or service as perceived by users.
User interface design (UI) or user interface engineering is the design of user interfaces for machines and software with the focus on maximizing usability and the user experience.
The design process must balance technical functionality and visual elements to create a system that is not only operational but also usable and adaptable to changing user needs.
Iterative Design Process
A design methodology based on a
cyclic process of prototyping, testing, analyzing, and refining a product
In iterative design, interaction with the designed system is used as a form of research for informing and evolving a project, as successive versions, or iterations of a design are implemented.
Agile Development Models
An adaptive process as the project is split into various models that are operated on over a period of time and then tested and evaluated.
An agile development process always starts by defining the users and documenting a vision statement on a scope of problems, opportunities, and values to be addressed.
Scrum Design Process
A framework for managing work
designed for development teams who break their work into actions,
timelines, and progress.
Scrum relies on a self-organizing, cross-functional team. The scrum team is self-organizing in that there is no overall team leader who decides which person will do which task or how a problem will be solved. Those are issues that are decided by the team as a whole.
Boiling all of these terms and ideas into a process that
we describe as "building sites backwards."
50 Marketing starts with the story.
The narrative of the product, brand, or organization that must be told to each target market, buying persona, or user group.
Starting with the entire story usually leads to a design framework that resembles archaic waterfall models of project management.
By starting with small pieces of the narrative, the story elements are assembled and visual representation variations are created for each element and each buying persona.
Visual variations are included in feedback loops with the client and creative team to ensure consistent branding narrative integrity.
This continual feedback loop process allows for dynamic integration of end-user expectations, creative ideas, developmental constructs, and client expectations.
Once the "pieces" of the story are assembled, the entire team works to craft visual consistency across brand elements. Once this is complete, the overall style and look of the entire site is created.