Design Process
50 Marketing utilizes a dynamic design and development process to quickly develop high-quality designs that meet user requirements and client expectations.
Design Objectives:
Heuristic/Human
Centered Design
Is a user interface design process that focuses on usability goals, user characteristics, environment, tasks, and workflow in the design of an interface.
The goal of Heuristic/Human-Centered Design is to produce products that have a high degree of usability.
Conversion
Optimization - AIDA
Getting the viewer to convert is all that matters. Growing your sales, increasing opportunities, growing your organization...
at the end of the day, you need more conversions.
UX Design
User experience design (UX) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product.
User experience design encompasses traditional human-computer interaction design and extends it by addressing all aspects of a product or service as perceived by users.
UI Design
User interface design (UI) or user interface engineering is the design of user interfaces for machines and software with the focus on maximizing usability and the user experience.
Manufacturers need websites that tell their story as well as convert viewers to sales leads.
Design Process:
Iterative Design Process
A design methodology based on a
cyclic process of prototyping, testing, analyzing, and refining a product
or process.
In iterative design, interaction with the designed system is used as a form of research for informing and evolving a project, as successive versions, or iterations of a design are implemented.
Agile Development Models
An adaptive process as the project is split into various models that are operated on over a period of time and then tested and evaluated.
An agile development process always starts by defining the users and documenting a vision statement on a scope of problems, opportunities, and values to be addressed.
Scrum Design Process
A framework for managing work
designed for development teams who break their work into actions,
timelines, and progress.
Scrum relies on a self-organizing, cross-functional team. The scrum team is self-organizing in that there is no overall team leader who decides which person will do which task or how a problem will be solved. Those are issues that are decided by the team as a whole.
Boiling all of these terms and ideas into a process that
we describe as "building sites backwards."
Design Outcomes:
Backwards Builds
50 Marketing starts with the story.
The narrative of the product, brand, or organization that must be told to each target market, buying persona, or user group.
The 50 Marketing Difference
50 Marketing offers professional website design services to help you grow your business.
Your website should do the following: Generate leads, create contact inquiries, generate content for social media and content marketing, and be integrated with your SEM and social media marketing.
Experience You Can Trust
With clients in 33 states and 5 countries, 50 Marketing provides marketing, advertising, and digital services that are successful across geographies, industry types, and markets.
50 Marketing's programs deliver results with the right mix of strategy, planning, execution, delivery, analysis, and optimization.
Award-Winning Agency
50 Marketing is an award-winning agency and has received multiple international awards for website design and video production.
Want to see what 50 Marketing can do for you?
50 Marketing works with you to find where time, effort, and money are currently being wasted in your marketing efforts. Then, 50 Marketing will help you plan, build, and execute new marketing strategies to maximize both your investment and your return.
