Develop alternative videos that can be developed from the same footage.

The main footage for your corporate video is likely fairly basic. Usually, it’s an interview, a product demonstration, or something that doesn’t leave much to the imagination. The b-roll shots are an opportunity to let your creativity shine. Even if you aren’t sure that something will work, grab the shot and see how it works in the video. You’re going to be cutting a great deal of the b-roll footage anyway, so feel free to shoot a wide variety and worry about whether it’s going to work later during the editing process.

Divisible content is created through planning. Planning for the entire video project creates the opportunity to get multiple content perspectives with each video shoot.

HOW DOES IT WORK?

Creative and Writers work on multiple variations of content in preparation for the final product. Storyboard and Scripts developed to generate multiple output videos from the same shoot. Post-production cuts 4-5 spots from one shoot.

Save up to 80% on multiple video outputs.

Save money on your next video project by reducing shoot time and locations with divisible content production.

Traditional Model:

Videographer shows up and shoots content.
Goes back and cuts spot. Normally requires 1 video shoot per spot.

Divisible Content Model:

Creatives/Writers/Storyboard Artists work to develop a plan. Shoot multiple divisible content pieces during the shoot. Post-production cuts multiple spots from the same shoot.

Example:

Company Testimonial Video:  

Customer interview 1:

What is it like to generally work with the company?

Desired Answer focused on service, punctuality, thoughtfulness, etc.,

Customer Interview 2:

Specific product or service interview.

Desired Answer focused on the specific product or service the customer/client purchased from the company.

Ensuring that variations like this are carefully thought out and planned into the shot list will allow divisible content and greater ROI on video projects.

Testimonials

HAMCO Chelsea Newscock

Chelsea Newsock

"It has truly been a pleasure for Lion Country Lodging to work with 50 Marketing for our website services. Both the quality of work, responsiveness to our requests and how fun they make everything has made this relationship exceed expectations. They have managed to take over the SEO, SEM, and website redesign services of all 6 websites we run, so it's been no small task, and they've improved each of our sites tremendously. Highly recommended!"

Jeremy Strombaugh

Jeremy Strombaugh

“After having many issues with a previous web designer, we moved over to 50 Marketing, and have seen what we were truly missing out on. They have been extremely professional, responsive, and refreshingly honest and upfront with what our expectations should be. I strongly recommend them!”

nate-mcnutt-wood-crest-point-hunting-preserve

Nate McNutt

“It was a fun and easy process working with such a knowledgeable team!”

Jerry Gaughan

Jerry Gaughan

“The staff at 50 Marketing are total professionals. They walked hand-in-hand with us through the entire process of creating a new website. Very professionally done and our website has quadrupled in visits.”

Debbie Barbarita

Debbie Barbarita

“The end result is a website that exceeds our expectations and will provide valued information about our past, present and future commitment to the tiniest of babies.”

Steve Cuden

Steve Cuden

“50 Marketing does top-notch work in designing good-looking, high-functioning websites.”

Paul Prevade

Paul Prevade

“50 Marketing is a true asset to our organization. Bill Woods has taken the time to understand our business and the results are above and beyond expectations.”

Patti Mennick

Patti Menick

“I transferred my website to 50 Marketing. My previous host could not make changes in a timely fashion. 50 Marketing listened, gave options and provided me with great service and innovations I didn’t think of. I would highly recommend them.”

Jeff Swartz, President, Ethic Advertising

Jeff Swartz

"My company, Ethic Advertising, has worked with 50 Marketing on a number of projects, and they have earned my complete trust in managing our digital needs. I appreciate their timeliness, professionalism, and the quality of service they provide. I would and do recommend them to anyone."

ryan young

Ryan Young

“I have seen a 42% increase in calls and floor traffic. Honestly, I cannot thank you enough.

Highly Satisfied!!!”

Celeste Hutchens

Celeste Hutchens

“The team was willing to go back and forth until we got it right and was very responsive to our needs.”

harvey '12 054

Timothy F. Harvey

“The process of developing the site to be tailored to the Foundation's hopes and desires was not only educational but just plain fun. We are so pleased with the outcome.”

julie dinges

Julie Dingers

“I'm extremely happy with our move to 50 Marketing and would highly recomment their services.”

Jeffrey Tobin

Jeffrey Tobin

"First, William listens carefully, THEN advises. Our expectations are always met in both time and quality. Confidence is high, and that is a rarity these days. It is a pleasure to work with an organization which serves rather than sells."

chris-wojcik

Chris Wojcik

“They took time to answer all my questions to my satisfaction. They went into great detail when they were explaining the process of building a website.”

roger-reeger-sqare-sem

Roger Reeger

“Every day we review the calls and in-home appointment requests that are generated by our cost-per-click campaign. 50 Marketing brings new customers to our door every day.”

greg-marshall

Greg Marshall

“50 Marketing designed a website and customized it for our business needs. We are very pleased with the site and have received many favorable comments on it.”

Ulysses-Drinks

Ulyssess Drinks

"Amazing job! 50 Marketing Advertising and Design Agency did a great job on my new website design."

Orlando Villella

Orlando Villella

"They are fast, accurate, knowledgeable, and easy to work with."

sunny desai

Sunny Desai

"50 Marketing was absolutely delightful to work with! From the first consultation all the way until the go-live, they were extremely professional and provided the best quality of work. I highly recommend any business looking for a website design to use their services!"

Experience you can trust

Clients in 31 States

With Clients in 31 states and counting, 50 Marketing provides marketing, advertising, and digital services that are successful across geographies, industry types, and markets. Learn how 50 Marketing can help you grow.
Are you ready to GROW YOUR BUSINESS?

PITTSBURGH, PA | JOHNSTOWN, PA | INDIANA, PA | FAYETTEVILLE, AR

Privacy Notice  Sitemap   Copyright © 2003-2019, All Rights Reserved

Privacy Notice  Sitemap
Copyright © 2003-2019, All Rights Reserved