The main footage for your corporate video is likely fairly basic. Usually, it’s an interview, a product demonstration, or something that doesn’t leave much to the imagination. The b-roll shots are an opportunity to let your creativity shine. Even if you aren’t sure that something will work, grab the shot and see how it works in the video. You’re going to be cutting a great deal of the b-roll footage anyway, so feel free to shoot a wide variety and worry about whether it’s going to work later during the editing process.
Divisible content is created through planning. Planning for the entire video project creates the opportunity to get multiple content perspectives with each video shoot.
HOW DOES IT WORK?
Creative and Writers work on multiple variations of content in preparation for the final product. Storyboard and Scripts developed to generate multiple output videos from the same shoot. Post-production cuts 4-5 spots from one shoot.
Save up to 80% on multiple video outputs.
Save money on your next video project by reducing shoot time and locations with divisible content production.
Company Testimonial Video:
Customer interview 1:
What is it like to generally work with the company?
Desired Answer focused on service, punctuality, thoughtfulness, etc.,
Customer Interview 2:
Specific product or service interview.
Desired Answer focused on the specific product or service the customer/client purchased from the company.