Traditional Website Design vs. Growth-Driven Design

Traditional Web Design

Risks & Weaknesses:

  • money icon

    Large up-front cost

  • Huge time investment

  • Often runs late and over budget

  • computer design icon

    Design work is often subjective

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A Smarter Design Process:

  • investment icon

    Investment is spread over time

  • launch icon

    Rapid launch and improvement

  • budget icon

    Launch on time and on budget

  • user data icon

    Website improvements based on real user data

Growth-Driven Design

Traditional Website Design vs. Growth-Driven Design

Traditional Web Design

Risks & Weaknesses:

  • money icon

    Large up-front cost

  • Huge time investment

  • Often runs late and over budget

  • computer design icon

    Design work is often subjective

Growth-Driven Design

A Smarter Design Process:

  • investment icon

    Investment is spread over time

  • launch icon

    Rapid launch and improvement

  • budget icon

    Launch on time and on budget

  • user data icon

    Website improvements based on real user data

Growth Driven Design
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Growth Driven Design: 3 Step Process

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Strategy

Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey.

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The Launch Pad

Quickly build a website that looks and performs better than what you have today, but is not a final product. Rather, your Launch Pad is the foundation on which to build and optimize.

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Continuous Improvement

With a launch pad site live and collecting user data, you can start identifying the high-impact actions you can take to grow your business.

The Growth-Driven Design Difference

The Growth-Driven Design plan may seem counter-intuitive at first. Your marketing team will still take time to analyze your business plan and goals and create an idea for your site, draw up a design, and implement your content, but it will start out on a much smaller scale building a foundation website.

Once the website is launched, Sprints will start focusing on specific products, services, or other messaging initiatives.

Growth Driven Design

Growth-Driven Design

Hubspot conducted a survey of 350 Growth-Driven Design website launches and found the following:
The 350 agencies in more than 40 countries reported seeing 14% higher website traffic, 16.9% higher leads, and a whopping 11.2% more revenue when using Growth-Driven Design instead of traditional web design.
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Typical Situation

Discovery and Planning

Discovery and Planning Icon

Launch Pad Website Goes Live

Launch Website Icon

12 Sprints Per Year

12 Sprints Icon
  • Week 1-2

    Discovery & Planning

    Discovery of company goals and marketing plans. Buyer persona/buying profile exercise, customer path mapping, sprint budgeting, and planning.  

  • Week 3

    Design

    Determine Graphic standards for brand and "build website backward". Iterative design process to narrative elements of the brand.

  • Week 4

    Programming

    Dev site established, CMS implemented, functionality and testing of Launch Pad Website.

  • Week 5

    Launch Pad Website Goes Live.

  • Week 6-10

    Sprint 1

    First 30-day sprint for comprehensive marketing execution of feature product or service. 

  • Week 11-15

    Sprint 2

     Launch second sprint, review and improve sprint one.

Experience You Can Trust

National and
International Clients

50 Marketing has clients in 33 states and 5 countries

Award-Winning Agency

50 Marketing has received multiple international awards for website design and video.

Certified Agency

50 Marketing has received many certifications including SharpSpring, Hubspot, and Google Ads.

50 Marketing Digital Marketing

Are you ready to learn more about Growth-Driven Design?

50 Marketing works with you to create a personalized website experience for specific visitor behaviors, segments, and/or personas.

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Are you ready to learn more about Growth-Driven Design?

50 Marketing works with you to create a personalized website experience for specific visitor behaviors, segments, and/or personas.