Growth-Driven Design

A process-driven website design model that increases ROI.

WORK WITH US

Growth-Driven Design

A process-driven website design model that increases ROI.

WORK WITH US

Traditional Website Design vs. Growth-Driven Design

Traditional Web Design

Risks & Weaknesses:

Large up-front cost
Huge time investment
Often runs late and over budget
Design work is often subjective

A Smarter Design Process:

Investment is spread over time
Rapid launch and improvement
Launch on time and on budget
Website improvements based on real user data

Growth-Driven Design

Traditional Website Design vs. Growth-Driven Design

Traditional Web Design

Risks & Weaknesses:

Large up-front cost
Huge time investment
Often runs late and over budget
Design work is often subjective

Growth-Driven Design

A Smarter Design Process:

Investment is spread over time
Rapid launch and improvement
Launch on time and on budget
Website improvements based on real user data

Growth Driven Design: 3 Step Process

Strategy

Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey.

The Launch Pad

Quickly build a website that looks and performs better than what you have today, but is not a final product. Rather, your Launch Pad is the foundation on which to build and optimize.

Continuous Improvement

With a launch pad site live and collecting user data, you can start identifying the high-impact actions you can take to grow your business.

The Growth-Driven Design Difference

The Growth-Driven Design plan may seem counter-intuitive at first. Your marketing team will still take time to analyze your business plan and goals and create an idea for your site, draw up a design, and implement your content, but it will start out on a much smaller scale building a foundation website.

Once the website is launched, Sprints will start focusing on specific products, services, or other messaging initiatives.

Growth-Driven Design

Hubspot conducted a survey of 350 Growth-Driven Design website launches and found the following:

The 350 agencies in more than 40 countries reported seeing 14% higher website traffic, 16.9% higher leads, and a whopping 11.2% more revenue when using Growth-Driven Design instead of traditional web design.

Typical Situation

Discovery and Planning

Launch Pad Website Goes Live

12 Sprints Per Year

Week 1-2

Discovery & Planning

Discovery of company goals and marketing plans. Buyer persona/buying profile exercise, customer path mapping, sprint budgeting, and planning.
Week 3

Design

Determine Graphic standards for brand and "build website backward". Iterative design process to narrative elements of the brand.
Week 4

Programming

Dev site established, CMS implemented, functionality and testing of Launch Pad Website.
Week 5

Launch Pad Website Goes Live.
Week 6-10

Sprint 1

First 30-day sprint for comprehensive marketing execution of feature product or service.
Week 11-15

Sprint 2

Launch second sprint, review and improve sprint one.