Traditional Website Design vs. Growth-Driven Design
Risks & Weaknesses:
-
Large up-front cost
-
Huge time investment
-
Often runs late and over budget
-
Design work is often subjective

A Smarter Design Process:
-
Investment is spread over time
-
Rapid launch and improvement
-
Launch on time and on budget
-
Website improvements based on real user data
Traditional Website Design vs. Growth-Driven Design
Risks & Weaknesses:
-
Large up-front cost
-
Huge time investment
-
Often runs late and over budget
-
Design work is often subjective
A Smarter Design Process:
-
Investment is spread over time
-
Rapid launch and improvement
-
Launch on time and on budget
-
Website improvements based on real user data

The Growth-Driven Design Difference
The Growth-Driven Design plan may seem counter-intuitive at first. Your marketing team will still take time to analyze your business plan and goals and create an idea for your site, draw up a design, and implement your content, but it will start out on a much smaller scale building a foundation website.
Once the website is launched, Sprints will start focusing on specific products, services, or other messaging initiatives.

Growth-Driven Design

Typical Situation
Discovery and Planning

Launch Pad Website Goes Live

12 Sprints Per Year

-
Week 1-2
Discovery & Planning
Discovery of company goals and marketing plans. Buyer persona/buying profile exercise, customer path mapping, sprint budgeting, and planning.
-
Week 3
Design
Determine Graphic standards for brand and "build website backward". Iterative design process to narrative elements of the brand.
-
Week 4
Programming
Dev site established, CMS implemented, functionality and testing of Launch Pad Website.
-
Week 5
Launch Pad Website Goes Live.
-
Week 6-10
Sprint 1
First 30-day sprint for comprehensive marketing execution of feature product or service.
-
Week 11-15
Sprint 2
Launch second sprint, review and improve sprint one.


Are you ready to learn more about Growth-Driven Design?
50 Marketing works with you to create a personalized website experience for specific visitor behaviors, segments, and/or personas.