Growth-Driven Design
A process-driven website design model that increases ROI.
Traditional Website Design vs. Growth-Driven Design
Risks & Weaknesses:
Large up-front cost
Huge time investment
Often runs late and over budget
Design work is often subjective
A Smarter Design Process:
Investment is spread over time
Rapid launch and improvement
Launch on time and on budget
Website improvements based on real user data
Traditional Website Design vs. Growth-Driven Design
Risks & Weaknesses:
-
Large up-front cost
Huge time investment
Often runs late and over budget
-
Design work is often subjective
A Smarter Design Process:
-
Investment is spread over time
-
Rapid launch and improvement
-
Launch on time and on budget
-
Website improvements based on real user data
Growth Driven Design: 3 Step Process
Strategy
Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey.
The Launch Pad
Quickly build a website that looks and performs better than what you have today, but is not a final product. Rather, your Launch Pad is the foundation on which to build and optimize.
Continuous Improvement
With a launch pad site live and collecting user data, you can start identifying the high-impact actions you can take to grow your business.
The Growth-Driven Design Difference
The Growth-Driven Design plan may seem counter-intuitive at first. Your marketing team will still take time to analyze your business plan and goals and create an idea for your site, draw up a design, and implement your content, but it will start out on a much smaller scale building a foundation website.
Once the website is launched, Sprints will start focusing on specific products, services, or other messaging initiatives.
Growth-Driven Design
Typical Situation
Discovery and Planning
Launch Pad Website Goes Live
12 Sprints Per Year
Week 1-2
Discovery & Planning
Discovery of company goals and marketing plans. Buyer persona/buying profile exercise, customer path mapping, sprint budgeting, and planning.
Week 3
Design
Determine Graphic standards for brand and "build website backward". Iterative design process to narrative elements of the brand.
Week 4
Programming
Dev site established, CMS implemented, functionality and testing of Launch Pad Website.
Week 5
Launch Pad Website Goes Live.
Week 6-10
Sprint 1
First 30-day sprint for comprehensive marketing execution of feature product or service.
Week 11-15
Sprint 2
Launch second sprint, review and improve sprint one.
Experience You Can Trust
With clients in 33 states and 5 countries, 50 Marketing provides marketing, advertising, and digital services that are successful across geographies, industry types, and markets.
50 Marketing's programs deliver results with the right mix of strategy, planning, execution, delivery, analysis, and optimization.
Award-Winning Agency
50 Marketing is an award-winning agency and has received multiple international awards for website design and video production.
Are you ready to learn more about Growth-Driven Design?
50 Marketing works with you to create a personalized website experience for specific visitor behaviors, segments, and/or personas.
