Traditional Website Design vs. Growth-Driven Design
Traditional Web Design
Risks & Weaknesses:
Large up-front cost
Huge time investment
Often runs late and over budget
Design work is often subjective
A Smarter Design Process:
Investment is spread over time
Rapid launch and improve
Launch on time and on budget
Website improvements based on real user data
Growth Driven Design: 3 Step Process
Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey.
The Launch Pad
Quickly build a website that looks and performs better than what you have today, but is not a final product. Rather, your Launch Pad is the foundation on which to build and optimize from.
With a launch pad site live and collecting user data, you can start identifying the high-impact actions you can take to grow your business.
The Growth-Driven Design Difference
The Growth-Driven Design plan may seem counter-intuitive at first. Your marketing team will still take time to analyze your business plan and goals and create an idea for your site, draw up a design, and implement your content, but it will start out on a much smaller scale building a foundation website.
Once the website is launched, Sprints will start focusing on specific products, services, or other messaging initiatives.
Discovery and Planning
Launch Pad Website Goes Live
12 Sprints Per Year
Discovery & Planning
Discovery of company goals and marketing plans. Buyer persona/buying profile exercise, customer path mapping, sprint budgeting, and planning.
Determine Graphic standards for brand and "build website backward". Iterative design process to narrative elements of the brand.
Dev site established, CMS implemented, functionality and testing of Launch Pad Website.
Launch Pad Website Goes Live.
First 30-day sprint for comprehensive marketing execution of feature product or service.
Launch second sprint, review and improve sprint one.