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A process-driven website design model that increases ROI.

Traditional Website Design vs. Growth-Driven Design

Traditional Web Design

Risks & Weaknesses:

  • money icon

    Large up-front cost

  • Huge time investment

  • Often runs late and over budget

  • computer design icon

    Design work is often subjective

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A Smarter Design Process:

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    Investment is spread over time

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    Rapid launch and improvement

  • budget icon

    Launch on time and on budget

  • user data icon

    Website improvements based on real user data

Growth-Driven Design

Growth Driven Design

Growth Driven Design: 3 Step Process

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Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey.

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The Launch Pad

Quickly build a website that looks and performs better than what you have today, but is not a final product. Rather, your Launch Pad is the foundation on which to build and optimize.

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Continuous Improvement

With a launch pad site live and collecting user data, you can start identifying the high-impact actions you can take to grow your business.

The Growth-Driven Design Difference

The Growth-Driven Design plan may seem counter-intuitive at first. Your marketing team will still take time to analyze your business plan and goals and create an idea for your site, draw up a design, and implement your content, but it will start out on a much smaller scale building a foundation website.

Once the website is launched, Sprints will start focusing on specific products, services, or other messaging initiatives.

Growth Driven Design

Growth-Driven Design

Hubspot conducted a survey of 350 Growth-Driven Design website launches and found the following:
The 350 agencies in more than 40 countries reported seeing 14% higher website traffic, 16.9% higher leads, and a whopping 11.2% more revenue when using Growth-Driven Design instead of traditional web design.
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Typical Situation

Discovery and Planning

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Launch Pad Website Goes Live

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12 Sprints Per Year

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  • Week 1-2

    Discovery & Planning

    Discovery of company goals and marketing plans. Buyer persona/buying profile exercise, customer path mapping, sprint budgeting, and planning.  

  • Week 3


    Determine Graphic standards for brand and "build website backward". Iterative design process to narrative elements of the brand.

  • Week 4


    Dev site established, CMS implemented, functionality and testing of Launch Pad Website.

  • Week 5

    Launch Pad Website Goes Live.

  • Week 6-10

    Sprint 1

    First 30-day sprint for comprehensive marketing execution of feature product or service. 

  • Week 11-15

    Sprint 2

     Launch second sprint, review and improve sprint one.

Are you ready to learn more about Growth-Driven Design?

50 Marketing works with you to create a personalized website experience for specific visitor behaviors, segments, and/or personas.

Contact us today!


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HAMCO Chelsea Newscock

Chelsea Newsock

"It has truly been a pleasure for Lion Country Lodging to work with 50 Marketing for our website services. Both the quality of work, responsiveness to our requests and how fun they make everything has made this relationship exceed expectations. They have managed to take over the SEO, SEM, and website redesign services of all 6 websites we run, so it's been no small task, and they've improved each of our sites tremendously. Highly recommended!"

Jeremy Strombaugh

Jeremy Strombaugh

“After having many issues with a previous web designer, we moved over to 50 Marketing, and have seen what we were truly missing out on. They have been extremely professional, responsive, and refreshingly honest and upfront with what our expectations should be. I strongly recommend them!”


Nate McNutt

“It was a fun and easy process working with such a knowledgeable team!”

Jerry Gaughan

Jerry Gaughan

“The staff at 50 Marketing are total professionals. They walked hand-in-hand with us through the entire process of creating a new website. Very professionally done and our website has quadrupled in visits.”

Mike Bez - Tyres International

Mike Bezbatchenko

"50 Marketing understood where we wanted to go and came up with a great plan to get us there. Very impressed with their design work and timeliness of the turnaround. Highly recommend 50 Marketing."

Debbie Barbarita

Debbie Barbarita

“The end result is a website that exceeds our expectations and will provide valued information about our past, present and future commitment to the tiniest of babies.”

Paul Prevade

Paul Prevade

“50 Marketing is a true asset to our organization. Bill Woods has taken the time to understand our business and the results are above and beyond expectations.”

Patti Mennick

Patti Menick

“I transferred my website to 50 Marketing. My previous host could not make changes in a timely fashion. 50 Marketing listened, gave options and provided me with great service and innovations I didn’t think of. I would highly recommend them.”

Jeff Swartz, President, Ethic Advertising

Jeff Swartz

"My company, Ethic Advertising, has worked with 50 Marketing on a number of projects, and they have earned my complete trust in managing our digital needs. I appreciate their timeliness, professionalism, and the quality of service they provide. I would and do recommend them to anyone."

ryan young

Ryan Young

“I have seen a 42% increase in calls and floor traffic. Honestly, I cannot thank you enough.

Highly Satisfied!!!”

Celeste Hutchens

Celeste Hutchens

“The team was willing to go back and forth until we got it right and was very responsive to our needs.”

harvey '12 054

Timothy F. Harvey

“The process of developing the site to be tailored to the Foundation's hopes and desires was not only educational but just plain fun. We are so pleased with the outcome.”

julie dinges

Julie Dingers

“I'm extremely happy with our move to 50 Marketing and would highly recomment their services.”

Jeffrey Tobin

Jeffrey Tobin

"First, William listens carefully, THEN advises. Our expectations are always met in both time and quality. Confidence is high, and that is a rarity these days. It is a pleasure to work with an organization which serves rather than sells."


Chris Wojcik

“They took time to answer all my questions to my satisfaction. They went into great detail when they were explaining the process of building a website.”


Roger Reeger

“Every day we review the calls and in-home appointment requests that are generated by our cost-per-click campaign. 50 Marketing brings new customers to our door every day.”


Greg Marshall

“50 Marketing designed a website and customized it for our business needs. We are very pleased with the site and have received many favorable comments on it.”


Ulyssess Drinks

"Amazing job! 50 Marketing Advertising and Design Agency did a great job on my new website design."

Orlando Villella

Orlando Villella

"They are fast, accurate, knowledgeable, and easy to work with."

sunny desai

Sunny Desai

"50 Marketing was absolutely delightful to work with! From the first consultation all the way until the go-live, they were extremely professional and provided the best quality of work. I highly recommend any business looking for a website design to use their services!"

Experience you can trust

Clients in 32 States

With Clients in 32 states and counting, 50 Marketing provides marketing, advertising, and digital services that are successful across geographies, industry types, and markets. Learn how 50 Marketing can help you grow.
Are you ready to GROW YOUR BUSINESS?