5 Key Performance Areas

We have broken the requirements that many organizations require into 5 key performance areas:
Strategy/Planning, Management/Execution, Technology/Skills, Measurement/Adaptation, and Cost.

The problem and the cost - The reality is that just by hiring someone from a different generation that "understands" digital marketing isn't going to create solutions to the marketing challenges most organizations face.

In response to the employment ads, there are several types of people with skill sets that will apply:

Cheerful young businesswoman sitting at her workplace

The Social Media Guru

This candidate will show significant strength in organic social media content "live" content. While the proficiency in these categories is very impressive to upper management, it rarely shows any promise with the other areas of performance.

  1. Strategy/Planning: Low to non-existent
  2. Management/Execution: Low to non-existent
  3. Technology/Skills: High knowledge in their specific area of expertise, little to no knowledge of other areas of technology or skills 
  4. Measurement/Adaptation: Very Little outside of area of expertise
  5. Cost: Average Salary Varies but Market but $25,000-$35,000 per year plus benefits. Monthly cost with benefits:  Approximately $3,500-$5,500 per month
Marketing Manager - frustrated staff

The Marketing/Sales Manager

This candidate will show significant strength in strategic management, budgeting, and overall general management of marketing initiatives. While the proficiency in these areas will help to set the stage for growth and performance, most execution, technology, and skill action items will need to be outsourced or performed by additional employees.

  1. Strategy/Planning: High
  2. Management/Execution: Medium to High
  3. Technology/Skills: Low to "no"
  4. Measurement/Adaptation: Can process the data and compare it to the strategy/plan but will have very little knowledge in obtaining the information or the technical set-up of analytics and performance measurement.  
  5. Cost: Average Salary Varies but Market but $55,000-$85,000 per year plus benefits
Frustrated web guru

The Web Guru

HTML, JavaScript, Web Dev, Database integration will be the focus of these candidates' efforts. 15 years ago this staff member could overcome other budgeting and staffing shortfalls by making your website stand out in the crowd. While a great website is important today, it takes a team of specialists in design, development, search engine optimization, and analytics to make a website work.

  1. Strategy/Planning: Low
  2. Management/Execution: Low
  3. Technology/Skills:  High
  4. Measurement/Adaptation: Medium
  5. Cost: Average Salary Varies but Market but $40,000-$55,000 per year plus benefits
Frustrated technologist

The "Technologist"

This candidate will be well versed in communicating experience on all of the major topics discussed. This candidate may have sold for a marketing agency or technology company in the past and understands enough to "close the sale" but has very little practical experience with implementation. This candidate understands how it all works together but can't make one piece of the puzzle actually function.

  1. Strategy/Planning: High
  2. Management/Execution: Low
  3. Technology/Skills: Low
  4. Measurement/Adaptation: Medium
  5. Cost: Average Salary Varies but Market and prior experience but $30,000-$55,000 per year plus benefits
Frustrated graphic artist

The "Designer"

This candidate is most likely a mid-career professional that was trained on print and graphic design and spent most of their career adapting to the digital changes. While work ethic and performance will be high, the ability to assimilate newer technologies and combine strategies will be low. Also, the concept of measurement and analytics will be somewhat foreign to them based on historic experience with traditional marketing concepts of performance evaluation prior to the digital era.

  1. Strategy/Planning: Low
  2. Management/Execution: High
  3. Technology/Skills: Niche
  4. Measurement/Adaptation: Medium
  5. Cost: Average Salary Varies but Market and prior experience but $30,000-$55,000 per year plus benefits

Testimonials

HAMCO Chelsea Newscock

Chelsea Newsock

"It has truly been a pleasure for Lion Country Lodging to work with 50 Marketing for our website services. Both the quality of work, responsiveness to our requests and how fun they make everything has made this relationship exceed expectations. They have managed to take over the SEO, SEM, and website redesign services of all 6 websites we run, so it's been no small task, and they've improved each of our sites tremendously. Highly recommended!"

Jeremy Strombaugh

Jeremy Strombaugh

“After having many issues with a previous web designer, we moved over to 50 Marketing, and have seen what we were truly missing out on. They have been extremely professional, responsive, and refreshingly honest and upfront with what our expectations should be. I strongly recommend them!”

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Nate McNutt

“It was a fun and easy process working with such a knowledgeable team!”

Jerry Gaughan

Jerry Gaughan

“The staff at 50 Marketing are total professionals. They walked hand-in-hand with us through the entire process of creating a new website. Very professionally done and our website has quadrupled in visits.”

Mike Bez - Tyres International

Mike Bezbatchenko

"50 Marketing understood where we wanted to go and came up with a great plan to get us there. Very impressed with their design work and timeliness of the turnaround. Highly recommend 50 Marketing."

Debbie Barbarita

Debbie Barbarita

“The end result is a website that exceeds our expectations and will provide valued information about our past, present and future commitment to the tiniest of babies.”

Paul Prevade

Paul Prevade

“50 Marketing is a true asset to our organization. Bill Woods has taken the time to understand our business and the results are above and beyond expectations.”

Patti Mennick

Patti Menick

“I transferred my website to 50 Marketing. My previous host could not make changes in a timely fashion. 50 Marketing listened, gave options and provided me with great service and innovations I didn’t think of. I would highly recommend them.”

Jeff Swartz, President, Ethic Advertising

Jeff Swartz

"My company, Ethic Advertising, has worked with 50 Marketing on a number of projects, and they have earned my complete trust in managing our digital needs. I appreciate their timeliness, professionalism, and the quality of service they provide. I would and do recommend them to anyone."

ryan young

Ryan Young

“I have seen a 42% increase in calls and floor traffic. Honestly, I cannot thank you enough.

Highly Satisfied!!!”

Celeste Hutchens

Celeste Hutchens

“The team was willing to go back and forth until we got it right and was very responsive to our needs.”

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Timothy F. Harvey

“The process of developing the site to be tailored to the Foundation's hopes and desires was not only educational but just plain fun. We are so pleased with the outcome.”

julie dinges

Julie Dingers

“I'm extremely happy with our move to 50 Marketing and would highly recomment their services.”

Jeffrey Tobin

Jeffrey Tobin

"First, William listens carefully, THEN advises. Our expectations are always met in both time and quality. Confidence is high, and that is a rarity these days. It is a pleasure to work with an organization which serves rather than sells."

chris-wojcik

Chris Wojcik

“They took time to answer all my questions to my satisfaction. They went into great detail when they were explaining the process of building a website.”

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Roger Reeger

“Every day we review the calls and in-home appointment requests that are generated by our cost-per-click campaign. 50 Marketing brings new customers to our door every day.”

greg-marshall

Greg Marshall

“50 Marketing designed a website and customized it for our business needs. We are very pleased with the site and have received many favorable comments on it.”

Ulysses-Drinks

Ulyssess Drinks

"Amazing job! 50 Marketing Advertising and Design Agency did a great job on my new website design."

Orlando Villella

Orlando Villella

"They are fast, accurate, knowledgeable, and easy to work with."

sunny desai

Sunny Desai

"50 Marketing was absolutely delightful to work with! From the first consultation all the way until the go-live, they were extremely professional and provided the best quality of work. I highly recommend any business looking for a website design to use their services!"

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50 Marketing is an award-winning agency and has received multiple  International Davey Awards for website design.

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With Clients in 32 states and counting, 50 Marketing provides marketing, advertising, and digital services that are successful across geographies, industry types, and markets. Learn how 50 Marketing can help you grow.
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