STRUGGLING WITH CONTENT DEVELOPMENT
AND DISTRIBUTION THAT ACTIVATES YOUR CUSTOMERS?

Strategic Marketing Planning

Solving the content marketing challenges faced by manufacturing and B2B companies

Informed by strategy plans we've developed with hundreds of clients

Pain Points

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PLANNING

  • No plan
  • Not targeting your intended audience
  • Feeling behind your competitors
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EXECUTION

  • Inconsistent content development
  • Many projects started, but not completed
  • Checking boxes, but not creating impact
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CREATIVE

  • Uninteresting, non-digestible content
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EFFECTIVENESS

  • No resulting activity
  • Target market not activated

PLANNING

  • No plan
  • Not targeting your intended audience
  • Feeling behind your competitors

Why Content Marketing?

75% of B2B buyers say they prefer a rep-free sales experience. (Gartner)

84% of B2B companies report successfully raising brand awareness through content marketing. (Forbes)

58% of B2B marketers say content marketing helped them generate sales/revenue in the last 12 months. (Content Marketing Institute)

The success of our
clients is our aim

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Mastering B2B Brand Identity
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Maximize Content Creation
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Elevate Your B2B Social Presence
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Beyond Mass Marketing: The ABM Approach
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Navigating the Complexities of Food Product Development
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Strategic Marketing Sales Alignment B2B Manufacturers
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Innovating for the Future: 100 Years in Manufacturing
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Bridging the Gap Between Tradition & Technology in Ag Marketing
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Building Demand in B2B Marketing
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Mastering B2B Brand Identity
Maximize Content Creation
Elevate Your B2B Social Presence
 Beyond Mass Marketing: The ABM Approach
Navigating the Complexities of Food Product Development
Strategic Marketing Sales Alignment B2B Manufacturers
Innovating for the Future: 100 Years in Manufacturing
Bridging the Gap Between Tradition & Technology in Ag Marketing
Building Demand in B2B Marketing
previous arrow
next arrow
Mastering B2B Brand Identity
PlayPlay
Maximize Content Creation
PlayPlay
Elevate Your B2B Social Presence
PlayPlay
Beyond Mass Marketing: The ABM Approach
PlayPlay
Navigating the Complexities of Food Product Development
PlayPlay
Strategic Marketing Sales Alignment B2B Manufacturers
PlayPlay
Innovating for the Future: 100 Years in Manufacturing
PlayPlay
Bridging the Gap Between Tradition & Technology in Ag Marketing
PlayPlay
Building Demand in B2B Marketing
PlayPlay
previous arrow
previous arrow
next arrow
next arrow
Mastering B2B Brand Identity
Maximize Content Creation
Elevate Your B2B Social Presence
 Beyond Mass Marketing: The ABM Approach
Navigating the Complexities of Food Product Development
Strategic Marketing Sales Alignment B2B Manufacturers
Innovating for the Future: 100 Years in Manufacturing
Bridging the Gap Between Tradition & Technology in Ag Marketing
Building Demand in B2B Marketing
previous arrow
next arrow

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Content marketing is the key to your success

Provide the information your audience is looking for.

WITHOUT CONTENT MARKETING

  • Viewers guessing your brand story
  • Buyers can't self-service through the buyer's journey
  • Stale online presence

WITH CONTENT MARKETING

  • Tell your brand story in a compelling way
  • Take your viewers on the buyer's journey
  • Raise engagement rates
  • Be the industry leader
  • Publish full-funnel content, allowing your prospects to self-service

Strategic Marketing is the key
to your success

Strategy is what separates the winners from the losers.

WITHOUT A PLAN

  • Uncertainty
  • Stops and starts
  • Lack of Clarity

WITH A PLAN

  • Confidence in your plan
  • On-time and consistent productivity
  • Clarity for goals achieved and results delivered.
  • Be the industry leader
  • Full funnel content to allow your prospects to self-service.

Your Brand

Your potential market needs to hear your brand message.

Remove the guesswork and let our team develop a content marketing plan that tells your brand story.

WITH OUR SOCIAL MEDIA PROGRAMS, YOU WILL...

  • Align with your goals
  • Gain a clear roadmap
  • Identify deliverables
  • Represent your company the way you should

Your Social Media

This is just placeholder text. Don’t be alarmed, this is just here to fill up space since your finalized copy isn't ready yet. Once we have your content finalized, we'll replace this placeholder text with your real content.

Sometimes it’s nice to put in text just to get an idea of how text will fill in a space on your website.

Traditionally our industry has used Lorem Ipsum, which is placeholder text written in Latin. Unfortunately, not everyone is familiar with Lorem Ipsum and that can lead to confusion. | can’t tell you how many times clients have asked me why their website is in another language!

Informed by strategy plans we've developed with hundreds of clients.

Frequently Asked Questions

We're here to help.
Don't hesitate to reach us with unanswered questions.

50 Marketing is passionate about serving manufacturers, industrial companies, and B2B services companies with an annual revenue range of $10 million - $150 million.

Though most of our clients are located in Pennsylvania and Ohio, we work with companies based in five countries and 32 states. 50 Marketing enjoys serving local markets and we’re also excited to continue growing as a global agency.

The founders of 50 Marketing have a combined background in managing large manufacturing and B2B companies and growing family businesses through on-the-job marketing transformation. 

Their experience created a desire to serve crucial businesses such as manufacturers by transforming their digital presence and maximizing growth, while preventing them from needlessly throwing away time and money.

Inspired by John Wanamaker’s famous quote, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” 50 Marketing began with the mission to eliminate that wasted 50%.

We focus on proven methods, continuous analysis, and doing more for less. 

As a full-service marketing agency, we provide a comprehensive range of features through a team of specialists dedicated to their segment of each project. 

50 Marketing understands what it’s like to operate and market a business in the manufacturing sector–from firsthand experience.

We’ve provided a detailed outline of our pricing here.

50 Marketing offers an introduction to pricing through project work: project engagements meant to get to know you and your company and demonstrate what it’s like to work with our team.

Clients have constant access to a dashboard that compares analytics from a variety of sources, giving you real-time updates on how each project is paying off and informing future business decisions. 

50 Marketing’s client success teams meet regularly with their clients to remain informed, on schedule, and aligned with determined goals.

Learn more through case studies, success stories, and definitive results found here.

Spanning 5 continents and numerous specialties, 50 Marketing’s team is organized into expertise pods, including a strategy team, subject matter experts, and production technicians.

You’ll communicate most with a client success pod, which plans, manages, and produces your marketing plan. Project managers ensure objectives are met and delegate to experts, while marketing strategists and content writers meet regularly with you to build a digital presence that fits your brand.

As an agency, it’s our job to understand your niche, your brand, and the information that builds your service. We’ll ask questions, investigate, and research until we can produce content that aligns with your intent. You will be involved in the interactive development process to provide input and feedback as the project progresses. This process ensures alignment and successful project outcomes.

We can start through a variety of methods:

  • Project launch: We’ll work on a website redesign or development projects. New marketing efforts kick off well with a new website, and it helps you gain an idea of what it would be like to work together. This process typically takes about 60-120 days.

  • Discovery and planning launch: This is a 1-month exercise with no ongoing obligation. We’ll learn about your company and you’ll learn about our approach to developing a strategic plan, a tactical plan, and a budget to address your marketing needs.

  • Video content project: Video is the most effective means of communication today. 50 Marketing will develop an entry-point video content strategy to be executed in a short time frame contact us

Outsourcing your marketing team requires a certain set of baseline markers that you may not have thought of: 

  • Average retention of clients: 50 Marketing has an average retention of over four years. We’re able to meet the anticipation of our clients and adapt to their changing needs with our services. Other agencies may only produce a handful of specialties and can’t retain clients.

  • Average retention of employees: A number of high-profile agencies in the B2B and manufacturing sector talk about achieving great results for their clients, but they don’t take care of their employees and have an astonishing turnover rate–sometimes over 50% of their staff annually. Low client retention + low employee support = massive instability.

    • Over the past five years, 50 Marketing has had an average employee retention rate of 95%.

  • Customer care: 50 Marketing places heavy emphasis on building relationships with our clients. We get to know the business, but also the people who have built it. We support our clients through impactful digital transformations by maintaining open and honest communication. See client testimonials here.

  • Results: Our team is proud to have received 21 national awards within the past five years for our work. We aim for measurable results, and greatly value the feedback and requests for advice we regularly receive from corporate-level executives at the companies we serve.

For more concrete examples of results on performance on foundational marketing, creative content initiatives, video content programs, lead generation, and other completed projects, see our case studies here Or see testimonials from our clients here.

We operate in a partnership of open communication with our clients, aiming to be a seamless extension of their team. We thrive on transparent expectations and provide access to information for tracking results.

50 Marketing believes that strong, honest relationship with clients allows for a more effective and satisfying outcome. The team strives to build connections with clients and pursue a service-oriented, attentive atmosphere. 

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This is just placeholder text. Don’t be alarmed, this is just here to fill up space since your finalized copy isn't ready yet. Once we have your content finalized, we'll replace this placeholder text with your real content

What does success
look like

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Content Marketing Offers

We believe in creating marketing programs designed for your specific needs.
No wasted time, budget, or resources.

CONTENT MARKETING
GROWTH PLAN

$5,000/ Month

We'll work through a content audit of all assets, reviewing your content against industry standards.

includes

  • A detailed analysis of your content offering to determine gaps and opportunities.
  • Competitor analysis using positioning models to assess your current situation and identify opportunities for future content expansion.
  • A content plan and schedule to achieve your goals according to your budget, bandwidth, and expectations.

CONTENT MARKETING
ENTERPRISE PLAN

$7,500/ Month

We'll work with you to develop fresh, relevant, and technical content ready for distribution across all platforms, for all stages of awareness.

includes

  • Audit of all current materials and content deficits.
  • Content and copywriting analysis and development.
  • Traditional content initiatives integral to business operations.
  • Content developed for the brand promise and solutions provided to the target market.
  • Content developed to establish the authority of the organization.
  • Content developed for sales enablement to assist in lead identification, conversion, and activation.

Growth

$5000/ Month

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Entierprise

$3580/ Month

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National and International Clients
We work with clients across the U.S. and worldwide.
Certified Agency
We're certified in SharpSpring, HubSpot, Google Ads, and more.

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