Cambridge Technologies
American Lamprecht
Tell your brand story to your full target audience.
Informed by strategy developed with hundreds of B2B and manufacturing clients.
Branding is no longer just for consumer products; it’s becoming a critical part of success for B2B companies and manufacturers.
In today’s competitive landscape, brand awareness is key. The 95-5 rule shows that at any given time, only 5% of your audience is ready to buy, while 95% are not—but branding ensures that your company stays top of mind when they are ready.
Prospects need seven hours of exposure, 11 interactions, and four locations before they trust and consider your brand (Medium). Strategic branding helps you meet these criteria, making your company memorable across multiple touchpoints and channels.
In the B2B space, where 84% of executives use social media to guide their purchasing decisions, a well-established brand sets you apart from competitors (MarketingProfs). With strategic branding, you’re positioning yourself as a leader in your industry, making you the go-to choice when the buying opportunity arises.
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Don't hesitate to reach us with unanswered questions.
50 Marketing is passionate about serving manufacturers, industrial companies, and B2B services companies with an annual revenue range of $10 million - $150 million.
Though most of our clients are located in Pennsylvania and Ohio, we work with companies based in five countries and 32 states. 50 Marketing enjoys serving local markets and we’re also excited to continue growing as a global agency.
The founders of 50 Marketing have a combined background in managing large manufacturing and B2B companies and growing family businesses through on-the-job marketing transformation.
Their experience created a desire to serve crucial businesses such as manufacturers by transforming their digital presence and maximizing growth, while preventing them from needlessly throwing away time and money.
Inspired by John Wanamaker’s famous quote, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” 50 Marketing began with the mission to eliminate that wasted 50%.
We focus on proven methods, continuous analysis, and doing more for less.
As a full-service marketing agency, we provide a comprehensive range of features through a team of specialists dedicated to their segment of each project.
50 Marketing understands what it’s like to operate and market a business in the manufacturing sector–from firsthand experience.
We’ve provided a detailed outline of our pricing here.
50 Marketing offers an introduction to pricing through project work: project engagements meant to get to know you and your company and demonstrate what it’s like to work with our team.
Clients have constant access to a dashboard that compares analytics from a variety of sources, giving you real-time updates on how each project is paying off and informing future business decisions.
50 Marketing’s client success teams meet regularly with their clients to remain informed, on schedule, and aligned with determined goals.
Learn more through case studies, success stories, and definitive results found here.
Spanning 5 continents and numerous specialties, 50 Marketing’s team is organized into expertise pods, including a strategy team, subject matter experts, and production technicians.
You’ll communicate most with a client success pod, which plans, manages, and produces your marketing plan. Project managers ensure objectives are met and delegate to experts, while marketing strategists and content writers meet regularly with you to build a digital presence that fits your brand.
As an agency, it’s our job to understand your niche, your brand, and the information that builds your service. We’ll ask questions, investigate, and research until we can produce content that aligns with your intent. You will be involved in the interactive development process to provide input and feedback as the project progresses. This process ensures alignment and successful project outcomes.
We can start through a variety of methods:
Project launch: We’ll work on a website redesign or development projects. New marketing efforts kick off well with a new website, and it helps you gain an idea of what it would be like to work together. This process typically takes about 60-120 days.
Discovery and planning launch: This is a 1-month exercise with no ongoing obligation. We’ll learn about your company and you’ll learn about our approach to developing a strategic plan, a tactical plan, and a budget to address your marketing needs.
Video content project: Video is the most effective means of communication today. 50 Marketing will develop an entry-point video content strategy to be executed in a short time frame contact us.
Outsourcing your marketing team requires a certain set of baseline markers that you may not have thought of:
Average retention of clients: 50 Marketing has an average retention of over four years. We’re able to meet the anticipation of our clients and adapt to their changing needs with our services. Other agencies may only produce a handful of specialties and can’t retain clients.
Average retention of employees: A number of high-profile agencies in the B2B and manufacturing sector talk about achieving great results for their clients, but they don’t take care of their employees and have an astonishing turnover rate–sometimes over 50% of their staff annually. Low client retention + low employee support = massive instability.
Over the past five years, 50 Marketing has had an average employee retention rate of 95%.
Customer care: 50 Marketing places heavy emphasis on building relationships with our clients. We get to know the business, but also the people who have built it. We support our clients through impactful digital transformations by maintaining open and honest communication. See client testimonials here.
Results: Our team is proud to have received 21 national awards within the past five years for our work. We aim for measurable results, and greatly value the feedback and requests for advice we regularly receive from corporate-level executives at the companies we serve.
For more concrete examples of results on performance on foundational marketing, creative content initiatives, video content programs, lead generation, and other completed projects, see our case studies here Or see testimonials from our clients here.
We operate in a partnership of open communication with our clients, aiming to be a seamless extension of their team. We thrive on transparent expectations and provide access to information for tracking results.
50 Marketing believes that strong, honest relationship with clients allows for a more effective and satisfying outcome. The team strives to build connections with clients and pursue a service-oriented, attentive atmosphere.