The Missing Half Podcast

Discovering what's missing in manufacturing and B2B marketing

New episodes weekly

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Eliminate wasted time and effort in your marketing strategy

Rather than being distracted or overwhelmed by new marketing developments, tactics, and technologies, 50 Marketing focuses on studying the strategies that truly produce results, new and old–and we want to share our findings with you.

Marketing managers: You're charged with all things digital marketing--there's a lot on your plate. We're here to help you pick the most critical path of priorities among all of the options that are available as you pursue digital transformation.

Learn more about 50 Marketing's experience and playbook, keep up with marketing insights, and sit down with professionals ready to share their own stories.

Hosted by Bill Woods

CMO and Co-Founder of 50 Marketing since 2003

Bill is a visionary and strategist, centered on equipping his team (and his listeners) with the tools needed to execute designed strategy with excellence. 

Bill Woods Co Founder

Managing Expectations: Strategically Evaluate New Marketing Initiatives

Episode 14

Bill lays out our prescription for presenting the reality of budget, resources, and bandwidth in order to prioritize and plan out new marketing ideas.
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Aligning Sales & Marketing for Success

Episode 13

Brett Kaufman of B-TEK shares about his position leading sales & marketing for a truck scale manufacturer.
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All Things Geofencing

Episode 12

Jeff Swartz talks about using geofenced advertising for B2B businesses and his self-serve platform, Qujam.
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50 Marketing - Episode 11 Podcast

Marketing Automation and Digital Tools

Episode 11

Charley Vlietstra provides deep insight into using tools like HubSpot to keep communication avenues running smoothly.
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50 Marketing - Episode 10 Podcast

Challenges Facing Marketing Managers

Episode 10

We get it - marketing managers, you have a lot on your plate. Let's explore the challenges you're facing and where to go from here.
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50 Marketing - Episode 9 Podcast

Holly Wilson

Episode 9

Bill and Holly discuss B2B marketing in the animal health industry, including the creation of style guides, educational content and social media for a technical, custom product.
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50 Marketing - Episode 8 Podcast

John McDowell

Episode 8

Our very own co-founder and CTO talks with Bill about the early days and how his background continues to serve the agency.
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50 Marketing - Episode 7 Podcast

Justin Bober

Episode 7

Product and Marketing Manager of Fawcett Co. joins Bill to discuss marketing a line of products that have an endless variety of use cases.
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50 Marketing - Episode 6 Podcast

Annie Boyer

Episode 6

Ascenso Tires North America's marketing manager joins us this week to talk about catering their website and social media to a wide audience: end users and distributors, the tech savvy and the old school.
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50 Marketing - Episode 5 Podcast

John Grace

Episode 5

Bill dives in to three numbers that 50 Marketing holds important as we analyze what worked well in 2023: client retention rate, employee retention rate, and team size and operations. Each of these numbers has a critical effect on the others.
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Ep 4 - Artwork 50M Podcast

3 Numbers That Matter to Us

Episode 4

Bill dives in to three numbers that 50 Marketing holds important as we analyze what worked well in 2023: client retention rate, employee retention rate, and team size and operations. Each of these numbers has a critical effect on the others.
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50 Marketing - Episode 3 Podcast

Matt Brown

Episode 3

Neville Chemical's Director of Marketing joins Bill to discuss the importance of shifting marketing focuses to follow the growing online habits of B2B buyers and reintroducing a 100-year company to their clients and broader market.
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50 Marketing - Episode 2 Podcast

Madison Brechbuhler

Episode 2

Brechbuhler's marketing coordinator joins Bill to discuss what it's been like to take on digital marketing for a B2B company.
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50 Marketing - Episode 1 Podcast

Dennis Thomas

Episode 1

Brechbuhler Scales President Dennis Thomas joins Bill to discuss the American Grit culture campaign, telling the company story through historical highlights, and running a growing family business.
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50 Marketing - Episode 0 Podcast

Introducing Missing Half

Episode 0

Bill discusses what to expect from the Missing Half podcast. Topics we'll cover, guests to look forward to, and our mission for the show.
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