The Missing Half Podcast

Discovering what's missing in manufacturing and B2B marketing

New episodes weekly

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Eliminate wasted time and effort in your marketing strategy

Rather than being distracted or overwhelmed by new marketing developments, tactics, and technologies, 50 Marketing focuses on studying the strategies that truly produce results, new and old–and we want to share our findings with you.

Marketing managers: You're charged with all things digital marketing--there's a lot on your plate. We're here to help you pick the most critical path of priorities among all of the options that are available as you pursue digital transformation.

Learn more about 50 Marketing's experience and playbook, keep up with marketing insights, and sit down with professionals ready to share their own stories.

Hosted by Bill Woods

CMO and Co-Founder of 50 Marketing since 2003

Bill is a visionary and strategist, centered on equipping his team (and his listeners) with the tools needed to execute designed strategy with excellence. 

Bill Woods Co Founder

50 Marketing’s Blueprint for Building Strong Brands

Episode 29

How do we work with clients to develop a strong brand?

Mastering B2B Brand Identity

Episode 28

A strong brand identity builds trust and engages your audience.

Maximize Content Creation

Episode 27

Tell your brand story, engage your audience, and drive pipeline growth.

Elevate Your B2B Social Presence

Episode 26

Actionable strategies for B2B marketers to elevate their social media.

Beyond Mass Marketing: The ABM Approach

Episode 25

Craft compelling stories, understand your customer, & revitalize communities.

Navigating the Complexities of Food Product Development

Episode 24

All things food product development: Formulation, scalability, branding & market stra...

Strategic Marketing Sales Alignment B2B Manufacturers

Episode 23

Drive more effective sales engagement with these alignment tactics.

Innovating for the Future: 100 Years in Manufacturing

Episode 22

ITEN is forging ahead with innovation, new marketing strategy, & a commitment to qual...

Bridging the Gap Between Tradition & Technology in Ag Marketing

Episode 21

Explore authenticity, mentorship, and AI in ag and B2B marketing.

Building Demand in B2B Marketing

Episode 20

Discover practical tips for implementing a successful demand gen strategy.

Art, Entrepreneurship, and the Joy of Learning

Episode 19

Debbie Barbarita’s inspiring journey into entrepreneurship.

Strategic Marketing Evaluation for B2B Companies

Episode 18

Actionable insights on strategic analysis and planning.

Navigating CRM Integration with Rachel Muradyan

Episode 17

Learn about best practices, common pitfalls, and expert tips in data migration.

Establishing Brand Awareness as a Late Adopter

Episode 16

Derrick Castello is currently leading ICS’s new marketing push.

Bull Barn Fence Factory’s Pivot from D2C to B2B

Episode 15

This week, Bill interviews John McConnell, founder and owner of Bull Barn Fence Factory in...

Managing Expectations

Episode 14

Bill lays out our prescription for presenting the reality of budget, resources, and bandwi...

Aligning Sales & Marketing for Success

Episode 13

Brett Kaufman of B-TEK shares about his position leading sales & marketing for a truc...
Geofencing of B2B

All Things Geofencing

Episode 12

Jeff Swartz talks about using geofenced advertising for B2B businesses and his self-serve ...
50 Marketing - Episode 11 Podcast

Marketing Automation and Digital Tools

Episode 11

Charley Vlietstra provides deep insight into using tools like HubSpot to keep communicatio...
50 Marketing - Episode 10 Podcast

Challenges Facing Marketing Managers

Episode 10

We get it – marketing managers, you have a lot on your plate. Let’s explore th...
50 Marketing - Episode 9 Podcast

Holly Wilson

Episode 9

Bill and Holly discuss B2B marketing in the animal health industry, including the creation...
50 Marketing - Episode 8 Podcast

John McDowell

Episode 8

Our very own co-founder and CTO talks with Bill about the early days and how his backgroun...
50 Marketing - Episode 7 Podcast

Justin Bober

Episode 7

Product and Marketing Manager of Fawcett Co. joins Bill to discuss marketing a line of pro...
50 Marketing - Episode 6 Podcast

Annie Boyer

Episode 6

Ascenso Tires North America’s marketing manager joins us this week to talk about cat...
50 Marketing - Episode 5 Podcast

John Grace

Episode 5

Bill dives in to three numbers that 50 Marketing holds important as we analyze what worked...
Ep 4 - Artwork 50M Podcast

3 Numbers That Matter to Us

Episode 4

Bill dives in to three numbers that 50 Marketing holds important as we analyze what worked...
50 Marketing - Episode 3 Podcast

Matt Brown

Episode 3

Neville Chemical’s Director of Marketing joins Bill to discuss the importance of shi...
50 Marketing - Episode 2 Podcast

Madison Brechbuhler

Episode 2

Brechbuhler’s marketing coordinator joins Bill to discuss what it’s been like ...
50 Marketing - Episode 1 Podcast

Dennis Thomas

Episode 1

Brechbuhler Scales President Dennis Thomas joins Bill to discuss the American Grit culture...
50 Marketing - Episode 0 Podcast

Introducing Missing Half

Episode 0

Bill discusses what to expect from the Missing Half podcast. Topics we’ll cover, gue...
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