Cambridge Technologies and 50 Marketing launched digital transformation and sales enablement initiatives.
Cambridge Technologies and 50 Marketing launched digital transformation and sales enablement initiatives.
Animal Health Vaccine Manufacturer compounds growth with aggressive sales and marketing program.
Cambridge Technologies, a manufacturer of autogenous vaccines for swine and bovine uses 50 Marketing's digital transformation plan to achieve sales growth.
Before retaining 50 Marketing, Cambridge Technologies relied on traditional sales and marketing programs. In 2019, 50 Marketing and Cambridge Technologies launched Omnichannel B2B marketing campaigns to increase vaccine sales.
Omnichannel B2B Campaigns
Targeting Large Herd Veterinarians and Herd Managers
Before
Historically, Cambridge relied on their road sales team to use cold emails, cold calling, and cold prospecting to generate sales leads. The goal of 50 Marketing's AIM REACH B2B Marketing Program was to use digital marketing to produce significant sales increases.
50 Marketing Redesign
Digital Transformation Plan
The digital transformation plan started with a website redesign, content marketing, and outbound omnichannel campaigns to large herd vets and herd managers.
Process
1. Discovery and Planning
50 Marketing and Cambridge Technologies completed a Discovery and Planning exercise. The first steps in this process define the company's brand, the products and services offered, and the company's unique value proposition. The next steps focus on the customer's perspective, developing buyer personas, buyer's journey mapping, and solutions messaging.
2. Market Mapping
Market Mapping and Mining was completed to identify ideal clients for Cambridge Technologies. The process involved architecture, curation, and optimization of potential customer lists.
3. Content Marketing
50 Marketing and Cambridge Technologies developed a content marketing plan for high-funnel attraction as well as low-funnel sales enablement.
4. Omnichannel Campaigns
Omnichannel campaigns were developed and distributed to the Market Mapping and Mining lists. These campaigns are personalized by buyer persona and target market to ensure solutions messages are delivered to the buyer. Further segmentation of the target markets was completed by buyer type, industry segment, species, and animal health issue.
5. Marketing Automation
Marketing Automation was incorporated to track leads. It included lead scoring, lead nurturing, and automated follow-up sequences.
6. Analytics
50 Marketing launched a unique Dashboard to track each ad. Analytics are captured by platform and determine the cost effectiveness of each campaign.
The Result
Cost per action 5X lower than the industry average for B2B campaigns
CTR for Omnichannel B2B campaigns 3X above the industry average
Experience You Can Trust
With clients in 33 states and 5 countries, 50 Marketing provides marketing, advertising, and digital services that are successful across geographies, industry types, and markets.
50 Marketing's programs deliver results with the right mix of strategy, planning, execution, delivery, analysis, and optimization.
Award-Winning Agency
50 Marketing is an award-winning agency and has received multiple international awards for website design and video production.
Want to see what 50 Marketing can do for you?
50 Marketing works with you to find where time, effort, and money are currently being wasted in your marketing efforts. Then, 50 Marketing will help you plan, build, and execute new marketing strategies to maximize both your investment and your return.
