FALLING BEHIND YOUR COMPETITORS?

Develop a Plan to Get Ahead

When I was a marketing manager...

  • Wasted time
    I wasted so much time watching my competitors' website, social media, and content.
  • Felt behind
    I struggled to see everything they were doing without being overwhelmed by how behind I felt.
  • Stops and starts = lack of progress
    Internal meetings revolved around reactions to what other companies were doing, rather than creating successful plans for our own situation.

So how do you figure out what strategies and tactics truly apply to your company's situation, and create a prioritized plan to exceed your competitors' success?

There are plenty of ways to get the job done.

You’ve probably…
  • Tried insourcing and doing it all yourself
  • Tried to hire niche specialists with wild claims of guaranteed results
  • Tried spending more time with your leadership and sales teams to figure out what could be done
After 15 years of industry experience, I've found these approaches to be outdated and lacking in consistent results.
These approaches don't work, because they:
  • Don't consider industry benchmarking
  • Focus on what already has been done
  • Create cycles of reactive strategy rather than careful planning
So what's the key to gaining clarity, developing a plan, and implementing that plan to get real results?
You need a competitive analysis that:
  • Compares competitors to industry standards
  • Considers existing differentiation points and your unique situation
  • Is based on experience and proven results from experts who do this every day

Our team has helped companies and professionals like you develop thousands of these plans. With hundreds of iterations, lessons learned, and successes achieved, we have the experience to know the best way to move forward.

How do we do it?

Competitor Analysis Roadmap

Tested in the real world with hundreds of companies,
our strategic roadmap plans have impacted hundreds of millions of dollars of growth for our clients.

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Tested in the real world with hundreds of companies

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Our Roadmap plans have impacted millions of dollars of growth for our clients.

Step 1

Roadmap Overview

The 30,000 ft. view of our Roadmap process and how it will be valuable to your company.

Step 2

Discovery Process

Our team will help you:

  1. Identify your current situation
  2. Identify your goals
  3. Recognize what's keeping you from achieving your goals
  4. Address gaps
  5. Develop a list of your competitors
  6. Establish competitive positioning analysis

Step 3

Roadmap Plan Development

Develop a plan that will actually work based on:

  • Industry standards
  • Best practices
  • Our expertise
  • The expertise we leverage through podcast interviews, voice of customer research, and conversations with industry professionals

Save time by leaning on our experience.
Don't waste time spending months figuring out what works — instead, spend your time and energy on optimizing a Roadmap tried and tested with hundreds of B2B and manufacturing companies.

Step 4

Roadmap Delivered

Outcome 1:

A strategic plan aligned with your goals

Outcome 2:

A tactical plan aligned with your budget and resources

Outcome 3:

A calendar detailing the steps to take to achieve your goals

We've got you covered.

Bonus #1

Preparation to sell the Roadmap to your team.

We'll help you develop a presentation so you're ready to move this project forward and achieve buy-in from your company.

Bonus #2

We will present the plan with you to your team.

Bonus #3

Set up for success

We've compiled a list of the C-suite's frequently asked questions about marketing plans so you're ready with the right answers.

A final note

If you're still reading, it's because you're looking for help.

This offer is for you if you're an owner, founder, or c-suite executive who needs help with your company's branding.

This offer is for you if you are a marketing manager or team member in need of help and expertise to handle all of the tasks you're asked to manage in marketing.

This offer is for you if you want to learn from a team who has done this hundreds of times and can bring a wealth of knowledge to your situation.

I've spent the last 20 years mastering B2B and manufacturing marketing. First as a marketing manager, then as a marketing executive, and now as a founder of a marketing agency.

I look forward to helping you with your next steps.

Bill Woods

Co-Founder and CMO
50 Marketing

Frequently Asked Questions

Our roadmaps are normally priced at $5,000. However, we will offer one roadmap of your choice for $1,500.

Why? We want to look at your most important, highest priority problem. If that's branding, we'll evaluate it and develop a roadmap for success together. Think of it as a test drive!

Warning: Over 75% of our Roadmap clients sign ongoing retainers with 50 Marketing to help them execute and optimize their marketing programs.

About 10% don't move forward (sometimes we just aren't a good fit to work well together).

15% hire us for strategic oversight, to have another set of eyes on their program, to assist their internal teams with planning.

National and International Clients
We work with clients across the U.S. and worldwide.
Certified Agency
We're certified in HubSpot, Google Ads, and more.

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