And it’s changing the way your buyers research, compare, and interact with vendors—including you.
From ChatGPT to Perplexity to Claude, AI tools are now embedded into the daily workflows of procurement teams, engineers, and decision-makers. Whether they're drafting RFQs, comparing options, or summarizing product specs, your prospects are turning to AI-first tools to get the job done.
The question is:
Can AI understand and promote your company, or are you invisible in the new digital buying journey?
Buyers aren’t just “Googling.” They’re asking AI tools to compare suppliers, summarize specs, and recommend vendors. Your site, content, and product data need to be structured, clear, and optimized to appear in these new search experiences.
AI tools extract answers from your site and documents. That means:
Video is the most shared content format in 2025, according to NP Digital. But raw video alone isn’t enough. AI needs:
AI tools use those inputs to pull clips, summarize content, and serve it to users.
Yes, your buyers are prompting ChatGPT to help them:
Is your messaging, your data, and your product positioning clear and compelling enough to win in that prompt-driven world?
Your homepage, product pages, blog posts, and technical docs all need to be digestible for LLMs. If your site is outdated or poorly structured, AI tools may ignore or misrepresent you.
✔ Audit Your Marketing with AI in Mind
✔ Create Content AI Can Use
✔ Repurpose for Reach
AI is rewriting the rules of digital marketing. The sooner you adapt, the better positioned you’ll be to stand out, get seen, and close the deal in an increasingly automated world.
At 50 Marketing, we help manufacturing and B2B companies future-proof their marketing.
Let’s get your marketing AI-ready.
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