Manufacturer launches new brand, website, and omnichannel B2B marketing campaigns to drive leads. LET'S TALK Manufacturer launches new brand, website, and omnichannel B2B marketing campaigns to drive leads. LET'S TALK A family-owned manufacturing company in Ohio undergoes digital transformation.Trans-mix™ Tote Mix Agitators are a niche product in the Fawcett company family of brands. The company wanted an agressive growth program to grow in this specific niche. Before retaining 50 Marketing, Trans-mix™ relied on traditional sales and marketing programs. 50 Marketing and Trans-mix™ launched Omnichannel B2B marketing campaigns to increase tote mixing for stainless steel IBCs sales. Omnichannel B2B Campaigns Before Trans-mix™ relied on history and some in-house sales team members to drive sales. Cold calls, cold emails, and cold prospecting were used as the main "go-to-market" strategy. Digital Transformation Plan The digital transformation of Trans-mix™ focused on 3 basic areas: Exploration Ads Campaigns for high funnel search and new market entrants. Harvest campaigns to current customers and prospects to increase add-on, aftermarket, accessory, and upsell opportunities. AIM Reach B2B Omnichannel acquisition campaigns to new target markets. Process 1. Discovery and Planning 50 Marketing and Trans-mix™ completed a Discovery and Planning exercise. The first steps in this process define the company's brand, the products and services offered, and the company's unique value proposition. The next steps focus on the customer's perspective, developing buyer personas, buyer's journey mapping, and solutions messaging. The outcome of the Discovery and Planning process was a customized road map for growth, including a strategic plan, a tactical plan, and a budget. 2. Market Mapping Market Mapping and Mining was completed to identify ideal clients for Trans-mix™. The process involved architecture, curation, and optimization of potential customer lists. 3. Content Marketing 50 Marketing and Trans-mix™ developed a content marketing plan for high-funnel attraction as well as low-funnel sales enablement. 4. Omnichannel Campaigns Omnichannel campaigns were developed and distributed to the Market Mapping and Mining lists. These campaigns are personalized by buyer persona and target market to ensure solutions messages are delivered to the buyer. Further segmentation of the target markets was completed by buyer type, industry segment, and product. 5. Marketing Automation Marketing Automation was incorporated to track leads. It included lead scoring, lead nurturing, and automated follow-up sequences. 6. Analytics 50 Marketing launched a unique Dashboard to track each ad. Analytics are captured by platform and determine the cost effectiveness of each campaign. The Result Cost per acquisition 11x lower than the B2B industry average using social media ads. In addition, Omnichannel ads composite benchmarks were 2x higher than industry averages for Click-through-Rate, 55% below the industry average on cost per click, and Cost per thousand at 35% below the B2B industry average. TRANSMIX PORTFOLIO Experience You Can Trust National andInternational Clients 50 Marketing has clients in 33 states and 5 countries. With clients in 33 states and 5 countries, 50 Marketing provides marketing, advertising, and digital services that are successful across geographies, industry types, and markets. 50 Marketing's programs deliver results with the right mix of strategy, planning, execution, delivery, analysis, and optimization. LEARN MORE Award-Winning Agency 50 Marketing has received multiple international awards for website design and video. Award-Winning Agency 50 Marketing is an award-winning agency and has received multiple international awards for website design and video production. LEARN MORE LEARN MORE Certified Agency 50 Marketing has received many certifications including SharpSpring, Hubspot, and Google Ads. Certifications LEARN MORE Want to see what 50 Marketing can do for you? 50 Marketing works with you to find where time, effort, and money are currently being wasted in your marketing efforts. Then, 50 Marketing will help you plan, build, and execute new marketing strategies to maximize both your investment and your return. CONTACT US TODAY!