LET'S TALK
LET'S TALK
LET'S TALK
LET'S TALK
LET'S TALK
Next Arrow Icon
Tyres International White Logo

Case Study

LET'S TALK

Manufacturer's North American Distributor increases sales leads by 5x weekly.

Tyres International, Ascenso's North American distributor, increased sales leads using 50 Marketing's AIM REACH B2B Growth Marketing Program.

Before retaining 50 Marketing, Tyres International relied on traditional sales and marketing programs. In 2021 Tyres International became the factory exclusive distributor for Ascenso in North America. 50 Marketing and Tyres International launched Omnichannel B2B marketing campaigns to increase tire sales.

Omnichannel B2B Campaigns

Tyres Omni Channel Screen shot
web design icon

Before

Historically, Tyres relied on their road sales team to use cold emails, cold calling, and cold prospecting to generate sales leads. The goal of 50 Marketing's AIM REACH B2B Marketing Program was to use digital marketing to produce significant sales increases in North America.
tyres before website
Tyres International Website "Before"
50 Marketing Redesign
Digital Transformation Icon

Digital Transformation Plan

The digital transformation of Tyres focused on 3 basic areas:
1. B2B Sales growth of container customers
2. B2B sales growth of LTL/Jobbers in segmented target markets
3. B2B customer acquisition in new territories
Infographic of Digital Transformation Plan
gear arrows icon

Process

1. Discovery and Planning

50 Marketing and Tyres International completed a Discovery and Planning exercise. The first steps in this process define the company's brand, the products and services offered, and the company's unique value proposition. The next steps focus on the customer's perspective, developing buyer personas, buyer's journey mapping, and solutions messaging.
50marketing Discovery & Planning
Infographic of Discovery & Planning
The outcome of the Discovery and Planning process was a customized road map for growth, including a strategic plan, a tactical plan, and a budget.
Road Map of Tyres website
B2B Growth

2. Market Mapping

Market Mapping and Mining was completed to identify ideal clients for Tyres International in North America. The process involved architecture, curation, and optimization of potential customer lists.
Infographic Market Map Process

3. Content Marketing

50 Marketing and Tyres International developed a content marketing plan for high-funnel attraction as well as low-funnel sales enablement.
Tyres Website Awards

4. Omnichannel Campaigns

Omnichannel campaigns were developed and distributed to the Market Mapping and Mining lists. These campaigns are personalized by buyer persona and target market to ensure solutions messages are delivered to the buyer.
Tyres website Marketing Channel

5. Marketing Automation

Marketing Automation was incorporated to track leads. It included lead scoring, lead nurturing, and automated follow-up sequences.
Infographic Marketing Automation

6. Analytics

50 Marketing launched a unique Dashboard to track each ad. Analytics are captured by platform and determine the cost effectiveness of each campaign.
Tyres Analytics Dashboard
occupancy icon

The Result

A 5x increase in weekly sales inquiries.
TYRES INTERNATIONAL PORTFOLIO

Experience You Can Trust

Award-Winning Agency
50 Marketing has received multiple international awards for manufacturer and B2B marketing.
National and International Clients
50 Marketing has clients in 33 states and 5 countries.
Certified Agency
50 Marketing is recognized by leading marketing service providers like HubSpot, Google, Facebook, and LinkedIn.

Want to see what 50 Marketing can do for you?

50 Marketing works with you to identify the wasted time, effort, and money in your marketing efforts. Then, we’ll help you plan, build, and execute new marketing strategies to maximize your investment and return.

GET IN TOUCH TODAY
50 Marketing Logo

Discover Us

Home Our Work About Us
50 TV Podcast Resources

Contact Us

Copyright © 2003-2024, All Rights Reserved
Privacy Notice | Sitemap
50 Marketing Logo

Discover Us

Home Executives Marketing Managers Our Work
50 TV About Us Podcast Resources

Contact Us

Join our Newsletter

Copyright © 2003-2025, All Rights Reserved
Privacy Notice | Sitemap