Case Study
Case Study
Manufacturer's North American Distributor increases sales leads by 5x weekly.
Tyres International, Ascenso's North American distributor, increased sales leads using 50 Marketing's AIM REACH B2B Growth Marketing Program.
Before retaining 50 Marketing, Tyres International relied on traditional sales and marketing programs. In 2021 Tyres International became the factory exclusive distributor for Ascenso in North America. 50 Marketing and Tyres International launched Omnichannel B2B marketing campaigns to increase tire sales.
Omnichannel B2B Campaigns
Before
Historically, Tyres relied on their road sales team to use cold emails, cold calling, and cold prospecting to generate sales leads. The goal of 50 Marketing's AIM REACH B2B Marketing Program was to use digital marketing to produce significant sales increases in North America.
50 Marketing Redesign
Digital Transformation Plan
The digital transformation of Tyres focused
on 3 basic areas:
- B2B Sales growth of container customers
- B2B sales growth of LTL/Jobbers in segmented target markets
- B2B customer acquisition in new territories
Process
1. Discovery and Planning
50 Marketing and Tyres International completed a Discovery and Planning exercise. The first steps in this process define the company's brand, the products and services offered, and the company's unique value proposition. The next steps focus on the customer's perspective, developing buyer personas, buyer's journey mapping, and solutions messaging.
2. Market Mapping
Market Mapping and Mining was completed to identify ideal clients for Tyres International in North America. The process involved architecture, curation, and optimization of potential customer lists.
3. Content Marketing
50 Marketing and Tyres International developed a content marketing plan for high-funnel attraction as well as low-funnel sales enablement.
4. Omnichannel Campaigns
Omnichannel campaigns were developed and distributed to the Market Mapping and Mining lists. These campaigns are personalized by buyer persona and target market to ensure solutions messages are delivered to the buyer.
5. Marketing Automation
Marketing Automation was incorporated to track leads. It included lead scoring, lead nurturing, and automated follow-up sequences.
6. Analytics
50 Marketing launched a unique Dashboard to track each ad. Analytics are captured by platform and determine the cost effectiveness of each campaign.
The Result
A 5x increase in weekly sales inquiries.
Experience You Can Trust
With clients in 33 states and 5 countries, 50 Marketing provides marketing, advertising, and digital services that are successful across geographies, industry types, and markets.
50 Marketing's programs deliver results with the right mix of strategy, planning, execution, delivery, analysis, and optimization.
Award-Winning Agency
50 Marketing is an award-winning agency and has received multiple international awards for website design and video production.
Want to see what 50 Marketing can do for you?
50 Marketing works with you to find where time, effort, and money are currently being wasted in your marketing efforts. Then, 50 Marketing will help you plan, build, and execute new marketing strategies to maximize both your investment and your return.
