Your videos should tell a strong, interesting story, that provides some type of value. This value can be a number of things, from entertainment, to education, to access to a special event.

Brands need a video marketing strategy — this idea isn't new. What has changed is how important video has become on every platform and channel. It's no longer just one piece of your overall marketing plan. It's central to your outreach and campaign efforts… especially your social strategy.

From brand videos to FAQs to instructional videos and more, there are almost countless types of videos you can make in conjunction with your marketing funnel. Despite there being so many, certain types of videos are better suited to meet your marketing goals. 50 Motion can help get your goals strategized and help pick the ones that are right for you and your business.

To build a healthy brand, you need to work with intention. Everything from your values to your voice affects how you do business—and, most importantly, how you’re perceived. A misaligned content strategy not only dilutes but actually damages your brand. Your core identity is who you are, what you’re about, and what you believe (aka your vision, mission, and values). It’s the compass that should guide not only business decisions but content, too.