Informed by strategic planning developed with hundreds of manufacturing and B2B clients.
The traditional job posting approach no longer works—manufacturers must actively market their workplace to attract top talent.
Workforce branding is a strategic way to position your company as an employer of choice. By shaping your company's reputation and culture, you can:
Manufacturers often focus marketing efforts on generating leads and sales, but effective marketing is just as critical for recruiting talent. Leveraging digital marketing, video storytelling, and social media can help manufacturers connect with job seekers where they are: online.
Episode 45
Episode 30
Episode 1
Brechbuhler Scales President Dennis Thomas joins Bill to discuss the American Grit culture campaign, telling the company story through historical highlights, and running a growing family business.
• Smooth communication even through time differences
• Met tight deadlines and kept projects running efficiently
• Made my job easier and acted as an extension of my team
