NicePak is a health and wellness manufacturer and a global leader in wet wipe products to clean, disinfect, and support healthful living.
NicePak needed strategic marketing research and planning to evaluate a new B2B marketing and sales growth program.
Nicepak and its Grimeboss product needed to explore additional B2B marketing and sales channels to develop additional revenue.
A strategic marketing plan was delivered identifying TAM, key target markets, buyer personas, brand positioning, and a tactical plan to execute the marketing growth strategy.
Improved training program with reduced costs and scaleable national distribution.
Identified $100 million plus in potential 1 market expansion.
Researched and identified diverse market channels to improve the odds of sustainable market share and product revenue growth.
A strategic marketing plan integrated across the entire business.
The expansion plan covered not only B2B 4 channels but also aligned with D2C channels.