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ITEN's Content Create Experience

Case Study

1 YEAR

OF CONTENT IN

1 DAY

New Project (1)

Problem

ITEN Industries did not have modern marketing.
Branding: References to ITEN's history failed to articulate its forward-looking vision for the next century.
Content: ITEN did not have updated content for its website, videos, or social media to communicate its brand to the market.
Activation: ITEN’s marketing was not communicating with target audiences to activate growth opportunities.

Solution

A Content Create Experience was planned for ITEN:
Weeks of planning with outlining, scripting, and storyboarding to capture ITEN’s brand story.
A detailed schedule to acquire 1 year’s worth of content in 1 day at ITEN’s facility.
Final conversation outlines were distributed to the ITEN team for review and preparation.

ITEN's Brand Story is Being Told Through Video

1
Branding Content and Videos
Social Media Content and Videos
ITEN Video (1)

Outcome

737%

increase in YouTube views Within the first 6 months of distribution

961%

increase in social actions on LinkedIn

155%

increase in website traffic

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