Blog

4 Step Guide to Hiring Internal Marketing Employees Navigating C-suite objectives and marketing realities to drive success   The biggest pitfall that companies face today when hiring a new employee: expecting one hire to change the entire marketing department. Evidence for this is found in job descriptions posted online. Take a few moments on Indeed…

Chasing Marketing Unicorns Many companies are chasing mythical marketing employees. Don’t believe us. Take a look at a random Indeed job and it’s descriptions for a marketing position. The Job Description If you look at Indeed, zip recruiter, or Monster, many of the marketing-related job descriptions go something like this: Candidate should have 3-5 years…

Hiring Internal Marketing Employees A guide to hiring internal marketing employees and increasing your chances of success with limited resources compared to the expectations of hiring a new employee.   The biggest pitfall that companies face today when hiring a new employee: Expecting One hire to change the entire marketing department. The evidence is in…

The Problem with Searching for the Perfect Marketing Employee 100 Marketing job postings surveyed. Results: Marketing job postings seek a mythical creature. In a recent survey of 100+ Indeed marketing job postings in a major metropolitan area, our findings confirmed that companies are looking for super-human employees. “When you look at the hard skills required…