DOES EVERY BUYER IN YOUR TARGET MARKET KNOW YOUR COMPANY?

Build Your Brand

Tell your brand story to your full target audience.

Informed by strategic planning developed with hundreds of
manufacturing and B2B clients.

Why Branding?

Branding is no longer just for consumer products; it’s a critical part of success for B2B companies and manufacturers.

In today’s competitive landscape, brand awareness is key. The 95-5 rule shows that at any given time, only 5% of your audience is ready to buy, while 95% are not—but branding ensures that your company stays top of mind when they are ready.

Prospects need seven hours of exposure, 11 interactions, and four locations before they trust and consider your brand (Medium). Strategic branding helps you meet these criteria, making your company memorable across multiple touchpoints and channels.

In the B2B space, where 84% of executives use social media to guide their purchasing decisions, a well-established brand sets you apart from competitors (MarketingProfs). With strategic branding, you’re positioning yourself as a leader in your industry, making you the go-to choice when the buying opportunity arises.

WITHOUT BRANDING

  • Your audience is guessing your brand story.
  • Your buyers can't self-service the buyer's journey.
  • Your online presence is inconsistent and outdated.

WITH BRANDING

  • You tell your brand story, in your own words.
  • Your online presence is cohesive and engaging.
  • Your target market is brand aware, before they're ready to buy.
  • You become the leading solution in your industry.

WITH OUR MARKETING PROGRAMS

  • Align with your goals.
  • Gain a clear roadmap and strategy.
  • Identify and develop deliverables.
  • Gain a visually-appealing brand that represents your company how you want.

Your Social Media

Social media is a powerful way to connect with your audience and show them how your solutions can meet their needs.

It’s not just about visibility—it’s about demonstrating your expertise and building trust.

Through strategic social media content, we help you showcase your solutions, engage with potential buyers, and position your brand as the go-to resource in your industry.

Let us craft social media strategies that keep your brand top of mind and drive meaningful engagement.

YOUR YOUTUBE

Video is a dynamic and effective tool for showcasing your brand and engaging potential buyers.

Platforms like YouTube allow your audience to explore your solutions on their own time, helping them understand your value and expertise.

By creating high-quality videos, we give buyers the opportunity to self-educate and connect with your brand, making it easier for them to choose you when they’re ready to buy.

Let us help you develop impactful video content that tells your story and drives results.

Case Studies

Elevating Brand Consistency and Sales Enablement for Cambridge Technologies
Recognizing the need to elevate their visual identity and enhance how their solutions were communicated, Cambridge Technologies set out to create a more cohesive and compelling brand experience.
Brand Video Program Developed for International Agricultural Tire Distributor
The Brand Video Platform established a foundation for brand messaging as well as marketing, sales, and social media video activation.

Where should I start?

Hear what our clients are saying.

Want to see what 50 Marketing
can do for you?

50 Marketing works with you to identify the wasted time, effort, and money in your marketing efforts. Then, we’ll help you plan, build, and execute new marketing strategies to maximize your investment and return.

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