Complex Illustration and Animation for B2B Marketing Case Study Complex Illustration and Animation for B2B Marketing CHALLENGE Manufacturing and B2B companies often face the problem of communicating complex products and processes. Traditional photos or text descriptions fall short when precision, internal components, or technical mechanisms need to be explained.Flexmar, Cambridge Technologies, and Pharoplast each faced […]

Brechbuhler Recruitment Marketing Case Study Modernizing Recruitment for Right-Fit Talent at Brechbuhler Scales Brechbuhler Scales, Inc. offers preventative maintenance, repair, installations and calibration services throughout Ohio, Pennsylvania, Indiana, West Virginia, Michigan and Illinois. CHALLENGE Brechbuhler and B-TEK were struggling to attract right-fit candidates for specific roles in manufacturing and service. Manufacturers were competing for workers. […]

ITEN IndustriesBranding and Foundational Marketing Case Study Reinvigorating Brand Identity and Marketing Foundation 100-Year-Old Company Enters its Second 100 Years With Marketing Innovation Problem Despite a century-long legacy, ITEN Industries faced significant challenges in its marketing and brand positioning: Undefined Brand Identity. ITEN found it difficult to differentiate itself in the market. Inadequate Online Presence: […]

ALT Omnichannel Case Study International Supply Chain Logistics Company Focuses on Omnichannel B2B Ads and Sales Enablement to Increase Sales American Lamprecht, a subsidiary of Lamprecht Switzerland focused on supply chain logistics, freight forwarding, and customs brokerage launched a digital transformation and sales enablement initiative with 50 Marketing. Problem Before retaining 50 Marketing, American Lamprecht […]

Brechbuhler Omnichannel Case Study 3x Higher CTR and 5x Lower CPA Than B2B Ad Benchmarks Quality and quantity of leads increased to 17 branches over a 6-month test period. CHALLENGE Historically, Brechbuhler Scales relied on its road sales team to use cold emails, cold calling, and cold prospecting to generate sales leads. The goal of […]

ALT Military Transport Program Case Study Global Logistics Company RORO Growth Program American Lamprecht is a Swiss-owned freight forwarding, customs brokerage, and logistics company with 9 locations across the United States. CHALLENGE American Lamprecht was struggling to scale a roll-on/roll-off transport program amid operational gaps and market invisibility. Market awareness was fragmented and brand visibility […]

Strategic Marketing Plan forPFAS DOD Testing Case Study DOD Laboratory Work Targeted for National Testing Company Problem Although Metiri Group had robust capabilities in PFAS testing—dedicated lab facilities, EPA Method 1633 readiness, NELAC certifications, and rapid sample turnaround—it faced multiple marketing and communication barriers: Metiri achieved DOD certification and wanted to meet the expanding demand […]

Federal Contractor Case Study Representing Complex Environmental Initiatives Department of Energy Contractor Presents Carbon Capture Innovation to Federal Panel Representing Complex Environmental Initiatives Department of Energy Contractor Presents Carbon Capture Innovation to Federal Panel Problem Despite a thorough understanding of carbon capture technologies and sequences, this engineering-minded contractor needed a graphical means to commuicate: Science […]

Tyres International Omnichannel Marketing Case Study Manufacturer’s North American Distributor Increases Weekly Sales Leads by 5x Tyres International, Ascenso Tires’s North American distributor, increased sales leads using 50 Marketing’s AIM REACH B2B Growth Marketing Program. CHALLENGE Tyres International operated a successful business which relied on traditional sales and marketing programs. Sales growth was reliant on […]