Strategic Marketing Plan forPFAS DOD Testing Case Study DOD Laboratory Work Targeted for National Testing Company Problem Although Metiri Group had robust capabilities in PFAS testing—dedicated lab facilities, EPA Method 1633 readiness, NELAC certifications, and rapid sample turnaround—it faced multiple marketing and communication barriers: Metiri achieved DOD certification and wanted to meet the expanding demand […]

Federal Contractor Case Study Representing Complex Environmental Initiatives Department of Energy Contractor Presents Carbon Capture Innovation to Federal Panel Representing Complex Environmental Initiatives Department of Energy Contractor Presents Carbon Capture Innovation to Federal Panel Problem Despite a thorough understanding of carbon capture technologies and sequences, this engineering-minded contractor needed a graphical means to commuicate: Science […]

Tyres International Omnichannel Marketing Case Study Manufacturer’s North American Distributor Increases Weekly Sales Leads by 5x Tyres International, Ascenso Tires’s North American distributor, increased sales leads using 50 Marketing’s AIM REACH B2B Growth Marketing Program. CHALLENGE Tyres International operated a successful business which relied on traditional sales and marketing programs. Sales growth was reliant on […]

Metiri Group Email Campaign Case Study Email Marketing Program for National Laboratory Firm Problem Metiri Group had purchased multiple laboratory companies across the United States and needed communications to activate the markets. The data for customer and prospect lists was outdated and decentralized. A centralized contact database did not exist. Metiri Group was unable to […]

Metiri Group’s PFAS Growth Campaign Case Study Driving PFAS Growth at Metiri Group By aligning messaging with market pain points and promoting scientific depth, Metiri Group captured qualified leads and engaged this target market. CHALLENGE Although Metiri Group had robust capabilities in PFAS testing—dedicated lab facilities, EPA Method 1633 readiness, NELAC certifications, and rapid sample […]

ITEN’s Content Create Experience Case Study 1 YEAR OF CONTENT IN 1 DAY Problem ITEN Industries did not have modern marketing. Branding: References to ITEN’s history failed to articulate its forward-looking vision for the next century. Content: ITEN did not have updated content for its website, videos, or social media to communicate its brand to […]

Cambridge Technologies Branding Program Case Study Elevating Brand Consistency and Sales Enablement for Cambridge Technologies Cambridge Technologies is a veterinary biologics company specializing in custom autogenous vaccines and diagnostic solutions for livestock producers and veterinarians across the United States. CHALLENGE Cambridge Technologies was experiencing a disconnect between the quality of their scientific work and the […]

Stern EWS Product Selector Case Study Product Selector Created For Complex Manufactured Product Since 1936, Stern EWS has produced specialty industrial fabrics, supplying demanding and exacting fabrics for aerospace, filtration, and medical requirements. CHALLENGENavigating a Complex Product Catalog Fabric choices and configuration options for potential clients were hard to understand. The Stern EWS product line consists […]

Tyres International Brand Anthem Case Study Brand Video Program Developed for International Agricultural Tire Distributor Tyres International is a 50-year-old distributor of agricultural and OTR tires in North America. CHALLENGE Tyres’ expansion required a new brand video platform. Tyres’ communication was through non-digital channels. Tradeshow participation was stagnant. Growth through digital marketing channels was desired. […]