Global Logistics Company RORO Growth Program

American Lamprecht is a Swiss-owned freight forwarding, customs brokerage, and logistics company with 9 locations across the United States.

CHALLENGE

American Lamprecht was struggling to scale a roll-on/roll-off transport program amid operational gaps and market invisibility.

Market awareness was fragmented and brand visibility was limited.

The niche markets needed education and trust-building.

A sales pipeline of leads needed to be established.

The company needed a predictable, repeatable system to capture leads.

OPPORTUNITY

A newly acquired branch with a domestic shipping program was struggling to generate sales.

American Lamprecht wanted to develop lead generation for a D2C target market of RV owners pursuing European vacations.

The company wanted to develop a roll-on, rolloff program to attract sales from manufacturers of RVs for the European export market.

They needed to develop a D2C program for military personnel seeking to ship their vehicles to foreign bases and future deployments.

They needed to develop a repeatable, scalable, predictable flow of leads for sales.

ROLL-ON, ROLL-OFF LEAD GENERATION PROGRAM

Driving Demand for International Vehicle Shipping with a Scalable RORO Lead Pipeline

ACTION

Diversified lead generation for the RORO program across D2C recreational, commercial, and governmental markets.

A D2C recreational channel was developed with advanced 1 pipeline and forecasting for a demand generation program.

A B2B channel focus on RV manufacturers was developed.

A military POV channel was identified and grown to increase 3 sales in additional markets.

RESULTS

27%

Increase in click-through year over year

20.37%

20.37% submissions per click-through

700+

Interactions with inquiry forms 700+ for these services

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724-676-4965

PITTSBURGH, PA

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