Brechbuhler Scales, Inc. offers preventative maintenance, repair, installations and calibration services throughout Ohio, Pennsylvania, Indiana, West Virginia, Michigan and Illinois.
Brechbuhler and B-TEK were struggling to attract right-fit candidates for specific roles in manufacturing and service.
Execute a comprehensive marketing campaign for recruitment for Brechbuhler corporate to impact all hiring efforts.
The Brechbuhler recruitment marketing program launched across multiple channels and increased right-fit applicants and hires.
Full digital saturation of recruitment marketing efforts:
Recruitment efforts aligned with the American Grit cultural initiative.
A centralized platform was created for job 2 listings, videos, and culture information.
A unified message was created to bridge recruitment marketing and internal culture.
Brechbuhler and B-TEK were elevated as 4 employers of choice.