100-Year-Old Company Enters its Second 100 Years With Marketing Innovation
Despite a century-long legacy, ITEN Industries faced significant challenges in its marketing and brand positioning:
The absence of foundational marketing elements presented an opportunity to:
Laying the Groundwork for a Unified Brand Presence
A customized roadmap for growth, including a strategic plan, a tactical plan, and a budget was developed.
A comprehensive strategy was implemented to address the challenges:
The strategic initiatives led to measurable improvements:
