ITEN's Content Create Experience

Case Study

1 YEAR

OF CONTENT IN

1 DAY

New Project (1)

Problem

ITEN Industries did not have modern marketing.
Branding: References to ITEN's history failed to articulate its forward-looking vision for the next century.
Content: ITEN did not have updated content for its website, videos, or social media to communicate its brand to the market.
Activation: ITEN’s marketing was not communicating with target audiences to activate growth opportunities.

Solution

A Content Create Experience was planned for ITEN:
Weeks of planning with outlining, scripting, and storyboarding to capture ITEN’s brand story.
A detailed schedule to acquire 1 year’s worth of content in 1 day at ITEN’s facility.
Final conversation outlines were distributed to the ITEN team for review and preparation.

ITEN's Brand Story is Being Told Through Video

Branding Content and Videos
Social Media Content and Videos
9-2 1

ITEN's Brand Story is Being Told Through Video

1
Branding Content and Videos
Social Media Content and Videos

Outcome

737%

increase in YouTube views Within the first 6 months of distribution

961%

increase in social actions on LinkedIn

155%

increase in website traffic

ITEN Video (1)

Outcome

737%

increase in YouTube views Within the first 6 months of distribution

961%

increase in social actions on LinkedIn

155%

increase in website traffic

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