Launch a targeted, multi-channel growth campaign that combined market research, strategic messaging, paid advertising, email marketing, and social media to build awareness and drive lead generation.
With an integrated campaign and hyper-targeted outreach, Metiri positioned itself as the responsive, trusted partner for PFAS testing services.
Launched keyword-driven exploration search campaigns focused on PFAS terms to reach prospects actively seeking services.
Deployed display and video ads on social ads platforms and across ad networks to build awareness and brand authority.
Developed and delivered targeted emails via HubSpot to curated lists of existing and new contacts.
Created campaign landing pages that highlighted turnaround time, testing capabilities, and Metiri’s consultative expertise.
By strategically targeting its audience and delivering valuable content, the PFAS campaign achieved standout performance.
Presentations and conference schedules were attended.
Marketing presentations and technical conference presentations were made.
Metiri Group was invited to participate in and present at industry conferences.
Metiri Group burst onto the scene with technical presentations and consistent messaging to saturate their target market.