Manufacturing and B2B companies often face the problem of communicating complex products and processes. Traditional photos or text descriptions fall short when precision, internal components, or technical mechanisms need to be explained.
Flexmar, Cambridge Technologies, and Pharoplast each faced this challenge:
50 Marketing identified an opportunity to use custom illustration and animation services to simplify complex information into clear, compelling visuals like handrawn sketches, storyboards, and animation. These would help clients:
50 Marketing developed a full illustration and animation process:
Improved communication with technical decision-makers.
Increased engagement at trade shows, client presentations, and government-level reviews.
Protected proprietary data while still showcasing value and innovation.
Repurposable content across marketing, sales, training, and governmental channels.
50 Marketing developed layered concrete coating cutaway illustrations and animated views for Flexmar’s coating systems.
Pharoplast needed visual representations of tooling processes that highlighted efficiency.
Animated subcutaneous injection with dosagerelease simulation visuals were created for Cambridge Technologies.
