ITEN Industries is a 100-year-old manufacturer with a strong legacy but an underperforming digital presence. Despite having a website for over 20 years, ITEN was almost invisible in search results and entirely absent from AI-driven discovery. This created a disconnect between their established reputation in the market and their online visibility.
50 Marketing developed a comprehensive program, executed over six months, to elevate ITEN’s visibility. The process included:
Developed and deployed an integrated marketing initiative to address these needs and meet campaign objectives:
The campaign transformed ITEN from an online unknown to an industry leader in digital visibility. By optimizing for SEO, AEO, and GEO, ITEN achieved results that directly positioned them above major competitors.
Secured top positions for critical terms such as G-10 laminate manufacturers and precision punched parts.
Earned mentions in Google’s AI Overviews and appeared in multiple Knowledge Panels — previously absent entirely.
Outperformed Xometry in organic results, a significant achievement for an independent manufacturer against a national leader.
Achieved top-tier rankings in image search, map results, and buyer simulation AI modes.
Dominated search visibility across both G-10 laminates and precision punched parts, strengthening ITEN’s authority in multiple market segments.